Episode 96: How To Succeed Wildly By Being Defiant, "Weird" and Different, with Sunny Bonnell

“There are parts of ourselves that we made invisible, and Rare Breed is really about owning who you are in order to succeed. It’s not just the pretty parts, but it’s all of who you are. Bring all of your humanness to the table and make your vices your virtues.” – Sunny Bonnell

Along with her partner, Ashleigh Hansberger, today’s Finding Brave guest Sunny Bonnell has literally written the book on identifying a new approach for the mavericks, oddballs, and visionaries of the future. She shares how you can stop trying to conform, and instead use what you’ve been told is working against you to actually start working for you as you become the person you are dreaming to be.

Sunny Bonnell and Ashleigh Hansberger are authors of the new book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different and the award-winning founders of Motto, one of the top branding and digital agencies for rule-breakers and game-changers. Between the two of them, they are members of the Young Entrepreneur Council, and have graced lists such as GDUSA’s Top 25 People to Watch and Inc. 30 Under 30, and America’s Coolest Young Entrepreneurs.

In this episode, Sunny reveals their “7 Rare Breed Traits” that you can celebrate to start to own who you really are, because the future of business belongs to the disrupters, and the ones who don’t play by the rules but change them.  

Highlights from this Episode

  • What is a “rare breed” and what makes them so different than other people [3:36]

  • What shapes the way we see ourselves, starting at a young age, and why so many of us have stayed silent instead of celebrating our rare breed [6:45]

  • Why Sunny feels that each life is “worthy of being witnessed” and what this means to her [8:22]

  • A recent talk that she gave and the surprising impact she made on one particular person in the audience [11:10]

  • The 7 Rare Breed Traits that Sunny and Ashleigh have identified and the duality that exists in each one [13:42]

  • How they now help individuals and companies display their rare breed and build a memorable brand [16:48]

  • The way that Sunny got her start in branding and the way that she and Ashleigh built their branding business from the ground up [17:50]

  • Her hope for readers of their book, and the steps we can take to proactively use our virtues, while avoiding taking a destructive path with them [26:30]

  • Why Sunny feels that hearing the word “no” is really an opportunity for you [34:20]

For More Information: 

https://thisisrarebreed.com/ 

https://wearemotto.com/ 

Sunny: Facebook | Twitter  | Instagram | LinkedIn

Ashleigh: Facebook | TwitterInstagramLinkedIn

Resources Mentioned: 

Sunny & Ashley’s Book, RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different  & Audible Version

Take The Rare Breed Quiz

Rare Breed on Instagram, Facebook and YouTube

Motto on Instagram & Facebook

Tony Robbins, I Am Not Your Guru (Documentary)

Kathy’s Amazing Career Project 

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020

QUOTES:

“At its simplest definition, a rare breed is unordinary among the kind. How do we stand out amongst the herd?” [3:38]

“It was important for us as we wrote the book to not only highlight what it meant to tap into each of the 7 virtues, but also look at how they could be a vice.” [14:17]

“I think we’re all a vessel in some way, and we have to figure out what to do with that power.” [23:38]

“Own who you are. In a world that wants to own you, learn to lean into who you are, and celebrate it.” [28:12]

“I think that if we had more people who felt alive and who felt truly, truly connected to their work, the world would probably be a little bit of a happier place” [31:51]

Rare Breed got rejected 18 times, so I’ve heard ‘no’ more than I’d like to admit.” [34:20]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 95: What You Need to Know To Rise To the Greatness You Were Destined For, with Dr. Grace Lee

“It’s as much of an inner game as it is an outer game, because the inner game is the only thing in this universe that you have control over.” – Grace Lee 

What if all the problems we faced in our careers are simply unasked questions? With an incredible story of adversity from a very young age, to her training in neuroscience, today’s Finding Brave guest is able to give a unique and powerful perspective on the questions we can start asking ourselves to create lives of fulfillment and inspiration. 

Dr. Grace Lee is a career educator, strategic reinventionist and neuroscience expert best known for being the founder of Career Revisionist – a global movement of professionals who are creating an inspired, purposeful, and abundant life. Grace is on a mission to redefine modern education, teaching men and women to develop strong business acumen, unlock true vocational confidence, and master their professional destinies.  Her teaching and coaching programs are rooted in neuroscience.

With a 10-year background helping professionals advance their careers, Grace has deep empathy for those from very humble beginnings. Her personal journey from being orphaned and then homeless at the age of 9 provided the backdrop to develop resilience and resourcefulness to thrive.

Grace has established herself as a leading motivational and informative speaker.  She also shares her wealth of knowledge on her YouTube Channel and her Career Revisionist Podcast.   

Regardless of your current situation, Grace’s story proves that where you begin does not have to impede your future success, and ultimately your success always comes down to the important inner work and exploration that you are doing. 

Highlights from this Episode

  • Grace’s riveting and inspiring “David and Goliath” story, and how the obstacles she overcame have contributed to who she is today [3:13]

  • The pivotal moment that she experienced at the age of 14, and why she then decided to focus on her education as a way to freedom [18:15]

  • What is Grace’s mission in life right now and the way that she is helping others [19:35]

  • How she uses her training in neuroscience today, and what Grace feels we really need to succeed instead of strategies and tactics [29:55]

  • Why Grace focuses on principles over strategies, and the one core principle that kept her going through it all [32:20]

  • The ways that her “Why” has shifted to what it is right now [34:28]

  • The specific questions you can start asking that will guide you toward the outcomes you desire [39:20]

  • What you can do to start identifying any blind spots you may have [45:35]

For More Information: 

https://www.masteryinsights.com/ 

https://www.linkedin.com/in/docgracelee/

https://www.facebook.com/docgracelee

https://www.instagram.com/drgracelee/ 

Resources Mentioned: 

Grace’s Podcast & YouTube Channel 

Her Free 4-Day Training Series & Exclusive Masterclass

Grace’s Book, Ethical Issues in Behavioral Neuroscience

Kathy’s Appearance on The Career Revisionist Podcast

Eagles Wings Children’s Village  

Think & Grow Rich by Napoleon Hill 

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020

QUOTES:

“I climbed the academic ladder because I was told by society that in order to get a good job, you have to go to school and get good grades. It had a hold on me, and I believed that was the only way to succeed.” [18:03]

“With life planning and career planning, you have fears because you want to get to the next level. You’re going to have fears of failure or maybe you’re fearing success too. You’ve got to listen and act through the fear.” [28:10]

“No matter how evolved we believe we are, or think we are, we are still cavewomen and men.” [27:37]

“I have to say that my success wasn’t at all because of one strategy. I didn’t focus on strategy, I focused on principles.” [31:07]

“If you want to make real change in an organization, you have to first create a sense of urgency. They have to realize that the status quo is a dangerous place to be.” [33:20]

“Every time you ask a question, it affects the outcome of your life.” [37:08]

“It’s never because of a lack of resources. It’s always about a lack of resourcefulness.” [40:18]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 94: How To Tell a Riveting True Story About Who You Are and Why That Matters, with Tony Vlahos

“Feeling connection is the same whether I’m in front of an audience with a guitar, or behind a desk talking to someone about what they’ve done the last 40 years. As a corporate executive, you have to connect with people and then pick up that thread and pass it along to someone else.” – Tony Vlahos

Your story and the difference that you can make with it is something that can set you apart from others, and storytelling your career can be your secret competitive advantage. This episode’s Finding Brave guest shares why stand-out brands and the compelling stories those brands communicate are deeply connected to each other. And he reveals the components of a compelling story that you can use to start growing your brand today. 

Tony Vlahos is the Chief Storyteller and Head of Brand and Learning for ExecuNet, one of the most trusted brands in senior-level executive job search and a premier destination for high performers who want to stay on top of their game in the world of work, as leaders, and as a matter of wellbeing.

Since Tony joined the company in 2007, membership has grown from 15,000 to over 800,000 executives, through meaningful marketing stories that capture attention, entertain, enlighten, and persuade all in the course of just a few minutes. The past several years the ExecuNet brand has also come to be known as the Storytelling Capital for Individual Executives seeking compelling ways to set themselves apart in the corporate world and achieve greater results in their careers and in business.

The impactful strategies that Tony presents here will change how you talk about yourself, and allow you to embrace and value all of who you are, which will be the quickest path to your ultimate success. 

Highlights from this Episode

  • What role having a creative soul has played in Tony’s career [4:30]

  • What is storytelling as it relates to having a brand, and the ways that he and the team at ExecuNet help each of their clients do this [5:15]

  • The essential components that make up a story, including what Tony means when he says “a story needs soul” [6:55]

  • What he feels is getting in the way for men to tell a powerful, riveting story about themselves [10:50]

  • Why it’s so tough to craft a story on your own, and how you can connect with others to help you in this process [18:25]

  • What not to do when telling your story and the common mistakes Tony is seeing people making with theirs [26:19]

  • Why it’s dangerous to make assumptions about what others know about you and your brand, just from reading your resume or LinkedIn profile [28:25]

  • The formula for building an effective LinkedIn profile that truly conveys your story and brand, and what Tony means when he says  that “positioning is about sacrifices” [29:24]

For More Information: 

https://www.linkedin.com/in/anthonyvlahos/ 

https://www.execunet.com/ 

avlahos@execunet.com 

Resources Mentioned: 

Tony’s Appearance on The Best Work/Best Life Podcast

Episode 60: How to Crack the Funding Code for Your Startup, with Judy Robinett

Kathy on the Network of Executive Women Leadership Summit

Her TEDx Talk, Time to Brave Up & LinkedIn Webinar, Polish Your LinkedIn Profile For Success  

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020

QUOTES:

“I completely agree that you can’t tell a great story without a lot of soul.” [4:31]

“What’s your leadership story? How are you telling people about who you are and the difference you can make for them?” [6:30]

“The vulnerability of the human can make all the difference in the difference that you want to make.” [9:43]

“Having that shared experience between the storyteller and the listener is critical, otherwise you’re just telling it to yourself.” [10:53]

“Embrace it. Don’t be afraid to say that you did what you did. The best stories are credible, and if you really it it, there’s a way to deliver that message.” [26:29]

“They’ll hire you because they like you and they believe you can do the job, but you have to show up and be you on purpose. If you’re not doing that, they’re going to hire someone else.” [33:03]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 93: Generation Z Unfiltered: Helping The Most Anxious Generation Address 9 Hidden Challenges, with Tim Elmore

“These kids are growing up with social media, and while I don’t think social media is evil or wicked, if they’re on social media they are being bombarded by as many as 10,000 messages a day. I don’t think our brains are meant to take in 10,000 messages a day, so mentally they are just overwhelmed.” – Tim Elmore 

This generation of students who have grown up in the 21st century are the most social, the most empowered, and also the most anxious youth population in human history. If you are struggling to connect with, parent, and lead them, you are not alone. Today’s Finding Brave expert guest shows how their best chance of success starts when adults choose to believe in them, challenge them, and walk with them through the nine greatest challenges today’s youth will face. 

Dr. Tim Elmore is a best-selling author and international speaker who equips educators, coaches, leaders, and parents of Generations Y and Z. He has authored more than 30 books, including his latest work Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population and has trained thousands of leaders in nationally-renowned organizations like the Nebraska Department of Education, National FFA Organization, University of Alabama Athletic Department, The Ohio State University, and Chick-fil-A.

In this episode Tim not only gives practical strategies for lowering the anxiety levels in the young people that you know, but he also shares how to equip them to be life-ready using problems, relationships, visuals and experiences.

Highlights from this Episode

  • Who makes up Generation Z and what are the biggest challenges they face today [4:07]
  • What we need to understand, and do, to start addressing the anxiety in our children [8:08]
  • How a fear of missing out, as well as a fear of messing up, is impacting Generation Z [9:39]
  • What research is telling us helps determine someone’s success, and the big change that’s been happening over the last several decades [16:44]
  • Tim’s step-by-step “P.R.O.V.E” method that will build the internal locus of control within our children [18:54]
  • Why he believes that training the children of today should start with a problem that needs to be solved, and not a curriculum [19:19]
  • What’s missing in the relationships between many educators and members of Generation Z [20:28]
  • An example of what can occur when we give ownership to our youth [21:47]
  • The important roles that visuals and experience play in developing our children [24:48]
  • Tim’s perspectives on the recent college admissions scandal, and why he says that belief in the children could have changed everything [29:50]

For More Information: 

http://growingleaders.com/ 

https://www.linkedin.com/in/timothyelmore 

https://twitter.com/TimElmore

https://www.facebook.com/drtimelmore/ 

Resources Mentioned: 

Tim’s Latest Book, Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population

Book A Speaker

His Previous Appearance on Finding Brave 

Kathy and Tim’s Blog Post, 7 Crippling Parenting Behaviors That Keep Children From Growing Into Leaders

Kathy’s Blog Post with Esther Wojcicki, 5 Essential Keys To Teaching And Raising Phenomenally Successful Adults

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020

QUOTES: 

“This will not be a newsflash to listeners, but mental health is the biggest issue that Generation Z would be facing today.” [8:09]

“It is a different world now, and I think the kids feel that day in and day out.” [10:40]

“I think the educating or training of kids shouldn’t start with curriculum, but should start with a problem that needs to be solved.” [19:19]

“In many ways employers and educators fail to really build genuine authentic relationships with a learner. Based off our data, kids learn better from a person that they think actually likes them.” [20:18]

“We must build a bridge of relationship that can bear the weight of truth, and sometimes hard truth.” [21:19]

“If you lead with vulnerability, you’ll get such genuine responses back from your kids.” [27:13]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 92: How to Embody the Divine Feminine in Your Leadership and Your Life, with Anahita Joon

“I speak about the divine femine, but it’s just claiming our divinity. Really our relationship with ourselves is the source of everything, if we can come home to our sacredness and to our own divinity. What I love is teaching women to actually understand how we are an embodiment of that which is sacred, in female form.” – Anahita Joon

Almost all women have been raised to hide who they really are, but now is a critical time for women to come into full self-expression and leadership. Today’s Finding Brave guest reveals how it’s the safest it has ever been for us to do this, and connect to a higher wisdom, regardless of what our individual circumstances may look like. 

Anahita Joon is a modern-day priestess, healer, medicine woman, and credentialed spiritual counselor. Born into Iran’s Islamic Revolution, her work today is the culmination of over 25 years of intensive study with mystic masters and shamans, social research, and over 10 years of her own teaching and facilitation. As a Feminine Leadership mentor, Anahita activates the sacred leadership of women, leaving no stone unturned in awakening and unleashing the force of nature that every woman carries within. 

In this episode, Anahita shares her riveting personal journey of growth and shows others how they too can unlock their self-expression and the power of their authentic voice and leadership. The best part is that you are already encoded with absolutely everything that you need in order to fulfill your life’s purpose. It’s time to recognize and honor it.

Highlights from this Episode

  • How Anahita’s background, and what she does today, has really been a journey of seeking liberation [3:56]
  • The way that her path of personal development began at the age of 14, and then included a marriage break up and years as an exotic dancer [6:23]
  • What spiritual downloads Anahita received along the way from the Divine Goddess, and the guidance that she was given and didn’t want to take [8:09]
  • What is “The Shadow,” and how she learned to bow deeply to it while accepting it as beautiful [14:49]
  • The vision of her future that Anahita held through all of her experiences, and what happened when she finally made the decision to stop dancing [18:07]
  • What is the Divine Femine in leadership, and the essential 7 pillars we can use to claim it [29:15]
  • How tapping into your own erotic essence can show up daily in your work, and a powerful example of how one of Anahita’s clients has used hers [35:59]
  • Her beliefs about our past lives and how they impact women today [39:59]
  • What participants can expect to get by taking part in Anahita’s signature program, Beauty Unleashed [42:18]

For More Information: 

http://www.anahitajoon.com/ 

https://www.linkedin.com/in/anahita-joon-tehrani-797a6218/

https://www.instagram.com/anahitajoon1/ 

https://www.facebook.com/JoonAnahita/ 

Resources Mentioned: 

Anahita’s Signature Program, Beauty Unleashed

Her Free Assessment, Discover Your Feminine Superpowers!

Anahita’s TEDx Talk, To Move Out of Oppression We Must Embrace our Erotic Nature

Iconic Leaders Rise Summit  

Kathy’s interview on Iconic Leaders Rise Summit (register for the free Summit to hear the interview)

Dr. Masaru Emoto’s Water Study

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020

QUOTES: 

“It’s not just my story. It’s my story to share because of what it offers to others.” [4:23]

“I knew the information, but I forgot that there had been this time where I received all of it, and this was about the embodiment and integration of what was just information, and having it actually become living information.” [14:03]

“To me ‘The Shadow’ is beautiful. To me all of it is beautiful and sacred, and I bow to all of it.” [14:49]

“I really feel strongly that most of the ‘can’ts’ are just mental constructs.” [27:27]

“I don’t believe time exists. It’s a man-made construct, and I believe that all of our lives are happening simultaneously.” [39:59]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 91: How To Bake Your Dream Life Into Your Business Model From Day One, with Richie Norton

“If you’re thinking that it’s not possible to do these things that you want to do, it’s not possible, but if you do open your mind to the possibilities, it will become possible.” – Richie Norton

Do you want to have more time with your family, but it will take 5 years and your 13-year-old child will be 18 and out of the house by the time you’re “free?” Today’s Finding Brave guest is a deeply inspiring individual who shares how you can actually bake your dream into your business model from day one, and it’s possible through “value-based positioning” that he teaches and shares.

Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead & What to Do About It. In 2019, Richie was named one of the world’s top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) and serial entrepreneur. 

Richie is the founder of Global Consulting Circle, creating/scaling business models for venture-backed startups. He is the Co-Founder of Prouduct—helping entrepreneurs go from idea to market full service with global sourcing and end to end supply chain. Richie also founded Edit.Today, a multinational video editing service for vloggers. Millions of entrepreneurial-minded people study his work and blended learning, modular educational programs (self-directed learning courses, masterminds, podcasts, articles, keynotes, interviews, books, mentoring, university lectures). Executives and celebrities alike seek out Richie to create new value-based products/experiences for their audiences.

Not only is this a conversation about tipping time in your favor and creating your dream life and business now, but it’s also a story about someone who has overcome extreme adversity and overcome personal trauma in life and is impacting the world in a powerful way. 

Highlights from this Episode

  • How tragic events in his past have shaped Richie’s current perspectives and fuel his passions daily [4:16]
  • Where he feels he has gotten the inner resources to handle such adversity [20:10]
  • What Richie has learned from working with many clients about creating a dream life and business [26:36]
  • Why you need to think beyond just your next sale or business deal [30:04]
  • The action steps to take right now to begin to bake your dream life into your business model [33:00]
  • What Richie believes are the biggest barriers for people today – and it may not be what you think [36:17]
  • The magic that happens when you trust others and give them responsibilities [39:00]
  • What are Richie’s biggest dreams for his future and the exciting projects he’s launching soon [39:49]

For More Information: 

http://richienorton.com/ 

https://www.facebook.com/richienorton 

https://twitter.com/richienorton 

https://www.instagram.com/richie_norton/ 

https://www.linkedin.com/in/richardnorton 

Resources Mentioned: 

Richie’s Books, The Power of Starting Something Stupid & Resumes Are Dead and What to Do About It

His 76-Day Challenge 

Kathy’s Forbes interview with Richie, Longing to Start Something Stupid? How Pursuing ‘Stupid’ Will Transform Your Life

Tony Robbin’s Documentary, I Am Not Your Guru

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020

QUOTES: 

“Everything I do is really, just to be honest, to help me have more freedom of time, and essentially help others have more freedom of time.” [4:17]

“When you do get, metaphorically, hit by a car, you now have a choice. Is this going to ruin your life, or not? [18:41]

“What is funny is that you never know how much you can handle until you have to handle it.” [19:51]

“Two people can have the exact same job, making the exact same money, but one has all the time in the world and the one has no time at all. It all comes down to process.” [29:47]

“You can literally have that far distant dream you thought you wanted in the future, that you thought would take all these steps to do, and make it happen here and now.” [34:32]

“If you treat your client as if they are that person they want to become, they’re more likely to become that person.” [39:15]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 90: The Fatal Assumption Entrepreneurs Make That Kills Their Growth, with Cindy McGovern

“If you’re an entrepreneur or a solopreneur, you’ve got to be selling half of the time. You are an artist, CEO and sales, and I think one of the biggest mistakes that people make is they assume their talent will speak for itself, or they’ll assume the product speaks for itself. I’m here to tell everyone that it’s not speaking loud enough.” – Cindy McGovern

Is sales something that you dread doing? Maybe you think that you don’t need to be able to effectively sell, and that it’s not a necessary skill to have in your current position? On today’s episode of Finding Brave, our expert guest shows us how every job is a sales job, and whether you’re in business for yourself of not, sales is a skill that you absolutely need to master in order to achieve the results that you desire.

Known far and wide as “Dr. Cindy,” the First Lady of Sales, Dr. Cindy McGovern holds a Doctorate Degree in Organizational Communication and a Master’s Degree in Marketing. She earned her reputation by building (and rebuilding) entire sales programs from the bottom up. Dr. Cindy, who is CEO of Orange Leaf Consulting, has helped hundreds of companies and individuals around the world from small to huge create dramatic and sustainable revenue growth. She has also authored Every Job is a Sales Job: How to Use the Art of Selling to Win at Work out this month. 

By doing sales the right way, your customers will be a walking advertisement for you and what you’ve brought them during your interaction. Most importantly, remember that it’s the planning that really makes a difference, and by implementing the right plan, it will reward both you and your customer.

Highlights from this Episode

  • What selling really is, and how we may not be selling, even if we think we are [7:09]
  • A breakdown of what makes an effect sales process [11:53]
  • Why you need to master the lost art of storytelling, even if you’re an owner or in the C-Suite [14:24]
  • Cindy’s best tips and practices for planning, regardless of your role or the size of your organization [19:02]
  • Why being true to yourself and authentic means so much to both the planning and sales processes [23:28]
  • Where many people, even ones experienced in sales, are going wrong today [26:28]
  • The difference between sales and marketing, and why Cindy says that face-to-face interaction is necessary to effectively sell [29:27]
  • What having a good plan in place will tell you about your revenue, and why all revenue isn’t created equal [35:13]
  • Why the follow-up process is crucial, and the right way to do it [37:18]

For More Information: 

https://drcindy.com/

http://www.orangeleafconsulting.com/ 

https://www.linkedin.com/in/cynthiamcgovernorangeleaf/ 

https://www.facebook.com/DrCindyMcGovern/ 

https://www.instagram.com/1stladyofsales/ 

https://twitter.com/1stladyofsales 

Resources Mentioned: 

Cindy’s Special Download For Listeners

Her Book, Every Job is a Sales Job: How to Use the Art of Selling to Win at Work 

Book Cindy To Speak 

Her Blog & YouTube Channel

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

75: How To Become a Millionaire Through Your Business – Essential Growth Steps, with Jaime Masters

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests and more, coming in Spring 2020

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 89: Building a Crazy Effective Resume That Gets Real Results, with Austin Belcak

 

“The biggest problem with the resumes I see is that people tend to summarize their experience, instead of selling themselves. At the end of the day the job search process is really a sales process, and the product that you’re selling is yourself.” – Austin Belcak

The first time today’s guest appeared on Finding Brave, and we talked about how to land your dream job at the salary you deserve, I received so much positive feedback about the episode and its impact that I knew I had to invite him back. Today Austin returns to share the biggest mistakes he sees with professionals’ resume creation, and the ways you can optimize your resume if you want to get truly noticed by recruiters and land that plum role you’re after.

Austin Belcak is the founder of CultivatedCulture.com where he teaches people how to land jobs at the world’s best companies without applying online.

 He has helped thousands of job seekers get hired at top organizations such as Google, Microsoft, Amazon, Apple, Salesforce, Facebook, and more.  His strategies have also been featured on top media platforms like Forbes, Business Insider, Fast Company, Inc. and more.

As Austin explains in this episode, resumes are only one piece of the job search puzzle, but creating them effectively is absolutely essential in putting yourself forward in the most compelling way. There’s a lot more that needs to happen as well if you want continued and consistent success in your job search in 2019, and the best part is that the strategies Austin reveals will not only guide you in building the best resume possible, but they can be applied to your LinkedIn profile and help you to speak powerfully about your accomplishments, all of which is important to recruiters and hiring managers looking for their ideal candidate. 

Highlights from this Episode:

  • The single biggest mistake that Austin sees being made on resumes today, and the approach he takes to help his clients fix it [4:00]
  • The importance of copywriting in relation to resume writing and what he feels makes a great headline to use [5:24]
  • Austin’s formula for creating effective resumes, and examples of specific wording he recommends [8:14]
  • How to prevent losing a job to someone who isn’t as qualified as you are [12:10]
  • What to list on your resume if you don’t have metrics or numbers that could be measured [14:09]
  • Things to consider to make sure you are recognized by the applicant tracking systems that recruiters are now using [22:57]
  • What to do if you don’t match all, or most, of the qualifications listed in the job posting [27:16]
  • Why networking, and the conversations that you will have, are crucial to the job search process [29:35]
  • The increasing importance of your LinkedIn profile and Austin’s best tips and strategies for creating the best one possible [31:38]
  • Why he created his resume tool and how you can use it now for free [38:44]

For More Information: 

https://cultivatedculture.com/ 

https://www.linkedin.com/in/abelcak/ 

https://www.instagram.com/cultivated.culture/ 

austin@austinbelcak.com 

support@austinbelcak.com 

Resources Mentioned:

Austin’s Free Job-Winning Resume Templates

5: How To Land a Dream Job at the Salary You Deserve, with Austin Belcak

Kathy’s Recent Forbes Interview with Austin, How To Build A Crazy Effective Resume That Gets Top Results

Kathy’s Previous Forbes Post with Austin, Preparing For Life After Graduation: How To Land A Great Job Your First Time Out

Kathy’s Forbes Webinar, co-hosted with Forbes’ LinkedIn Editor, on Polish Your LinkedIn Profile for Success 

Kathy’s Blog Posts, 7 Crippling Parenting Behaviors That Keep Children From Growing Into Leaders & 6 Toxic Behaviors That Push People Away: How To Recognize Them In Yourself and Change Them

Madeline Mann’s YouTube Channel

Jobscan, SkillSyncer & WordClouds

ResumeGo

Muscle Response Testing to detect lying:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5131520/

https://www.scientificamerican.com/article/pinocchio-s-arm-a-lie-detector-test/

http://theconversation.com/muscle-testing-kinesiology-panacea-or-placebo-11075

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests and more, coming in Spring 2020

QUOTES: 

“The competition is stiff, and there could be hundreds, if not thousands of resumes for a position. So if everybody says that they’re “proficient in Microsoft Excel,” what does that mean? If you’re just saying that you’re proficient in Excel, the person reading your resume has no context.” [12:10]

[If you don’t have metrics that demonstrate your impact] “What you have to do is go find the people who care about the end metrics that your end work is delivering.” [16:24]

“If you learn how to write in a way that persuades other people to take action in favor of your interests, that is the best thing that you can do.” [21:04]

“If you are coming from a bit of a non-traditional background, or you may not meet all of the qualifications, you can still give yourself a leg up by understanding what the applicant tracking system is looking for, and aligning your resume to that.” [24:01]

“A compelling resume and LinkedIn profile can really help you shine when you can draw on them in your conversations.” [29:35]

“When it comes to actually landing the interview, I think we’re moving away from the resume era and more into the LinkedIn Era.” [36:35]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 88: How Stepping Away From Work and Leaving Your Comfort Zone Boosts Your Success

 

“For most people I know, their comfort zone is actually not very comfortable at all. It’s a tight box that they’ve put themselves in. They’ve created practices, habits and methodologies to make themselves feel safe and secure, but safe and secure is not necessarily comfortable. We want to reach our highest potential, and safe and secure will never let us do that.” – Kathy Caprino 

In today’s show, I’m so excited to explore an issue that for so many of us, including myself, is challenging to face.  

Today I’m sharing some candid revelations I’ve had this summer, after taking time to travel and perform internationally, and completely unplugging so I could focus fully on the here and now. I saw clearly when I returned to work that there are three key ways that leaving the “comfort” of your jam-packed schedule, your daily rituals and regular practices at work—and stepping away for a longer period of time than usual and doing things that are very different from your normal activities—will dramatically expand your success, growth and happiness. 

I hope the tips and strategies here will put you on the quickest trajectory to reaching your highest potential and your happiest and most fulfilling visions for the future, which is why I believe we are here on this planet at this time – to become more of who we really are and want to be.

As always, I’d love to hear if this episode speaks to you, and I welcome your suggestions for any future topics or interviewees that you’re interested in learning from. Please reach out to me by email at info@kathycaprino.com or on social media via LinkedIn, or on Facebook, Twitter, Instagram, or Pinterest to say hello and share your ideas and feedback!

Highlights from this Episode:

  • What I’ve observed every year about how corporate professionals experience the summer months (and what happens upon their return in the Fall), from my years of coaching professionals [3:00] 
  • Who this episode is really for – including corporate employees and small business owners and entrepreneurs who want more, different and better [4:52] 
  • Why I think most people’s comfort zones aren’t comfortable at all [5:59] 
  • How I recently stepped away from my own comfort zone, and the amazing shifts that were possible because of it [7:14] 
  • What will happen if you don’t learn how to properly delegate to others, stop doing too much, as well as how to focus on the right priorities, directions, and decisions [13:05] 
  • How stepping away from work will allow you to see what needs to be done and help you make the tough decisions (and have the hard conversations) that are critical to your success [13:42] 
  • A simple strategy that will not only save you time in your day, but your energy as well [16:50] 
  • Why the joyful, thrilling actions you want to take don’t have to clash with building a lucrative, great career [18:38] 
  • How you can start shedding the things, and people, that don’t work for you – without feeling guilty [20:50] 
  • Questions to ask yourself and the action steps to take right now to leave your comfort zone and start boosting your success [22:20] 
  • Exciting updates on my new book and upcoming Close Your Power Gaps training program [24:58]

Resources Mentioned: 

Kathy’s Forbes Posts, How Stepping Away From Work and Leaving Your Comfort Zone Boosts Your Success & 7 Damaging Power Gaps That Keep Professionals From Thriving and Leading at Work

46: 7 Damaging Power Gaps That Keep Women From Thriving in Life and Work 

49: Speaking Brave – How Your Words Create Your Reality and Your Happiness, with Michelle Gielan

Take the survey and find out if you’re having any of these power gaps!

https://kathycaprino.typeform.com/to/bgsgub

Kathy’s Retreat in Ireland with bestselling author and spiritual leader Lorna Byrne:

https://kathycaprino.com/2019retreat

The Wilton Singers vocal group (that Kathy performed within Italy):

http://www.wiltonsingers.org

Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss

Sign up for Kathy’s newsletter at https://kathycaprino.com for updates, free giveaways, contests and more, coming in 2020

QUOTES: 

“If the rest of your year is crap and you live for that week off in the spring or those two weeks off in the summer, something has got to change because most of us work more hours than we play.” [4:52]

“If you’re not delegating well and you’re not teaching other people how to expand their own roles, you’re not a good leader and you’re not a good manager. You’re just making people crazy and it’s not a recipe for success.” [11:09]

“(After taking time away) you will come back changed because you see yourself in a different light and you recognize the skills that maybe you never knew you had, and see them in a stronger way.” [16:03]

“Things become clearer when you’ve stepped away from being so beleaguered, so overworked and so perfectionalistically over functioning.” [20:18]

“You CAN find a way to step away and unplug. It’s not impossible, even with a crazy busy schedule and career. You just have to do it in a way that fits with who you really are.” [23:00] 

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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Episode 87: Conquer Your Self-Doubt and Stop Chasing Perfection, with Sue Hawkes

 

“It is perfectly ok to say ‘Yes,’ and it is perfectly ok to say ‘No.’  I talk about it this way now, that if it’s a ‘Hell Yes,’ it’s a ‘Yes.’ If it’s a ‘Hell No,’ it’s a ‘No.’ Anything in between is a ‘Hell No,’ because if it’s a ‘Maybe,’ it’s just hell. – Sue Hawkes

Does perfection exist as a constant in our lives, work, and relationships? Not in reality, but so many people today feel that perfection in life and business is something we need to strive for and should be able to attain at all times. Today’s Finding Brave guest shatters this illusion of perfection and shows us how we can start loving and accepting ourselves differently, in a very powerful way – right now. 

Sue Hawkes helps CEOs and their leadership teams succeed. As a bestselling author, award-winning leader, Certified EOS Implementer, Certified Business Coach, WPO Chapter Chair, and globally recognized award-winning seminar leader, Sue brings over thirty years of business experience to her clients. 

As CEO of YESS!, Sue has designed and delivered dynamic, transformational programs for thousands of people. Her most recent book, Chasing Perfection – Shatter the Illusion; Minimize Self-Doubt & Maximize Success helps us live more successful, fulfilling lives on our own terms. Sue is also a frequent contributor to publications including Forbes, Inc., Entrepreneur, Fortune, Fast Company, Ladders,  HR.com Thrive Global and the New York Daily News.

Sue’s message resonates with me personally because it’s about being brave and bold enough to make an assessment about what matters to you personally and pursuing that with gusto and confidence. When you’re truly at peace and in close touch with yourself, then the drama or negativity around you doesn’t agitate you as it did before. To be at the pinnacle of whatever you do means you are at the top of your game. This is a beautiful space to be in, because you are deeply fulfilled and also making a great big dent in this world.

Highlights from this Episode:

  • What it really means to be at the “top of our game”, and what’s getting in the way of female leaders being “unf*ckwithable” [3:32]
  • The imposter syndrome that many women face and what the research is really saying about female leaders [6:40]
  • Sue’s strategies for making space so that we can create and what can happen when we don’t do this [11:25]
  • Why she says that it’s perfectly ok (and essential) to say “Yes,” as well as “NO!” to the opportunities we are presented with [18:26]
  • The reasons that work/life balance doesn’t exist, and what Sue believes in instead as the future of the workplace [22:00]
  • Practical strategies for how you can be “unf*ckwithable”, and the mindset changes that will help make this possible [31:19]
  • A powerful way to reframe the different chapters we have in each of our lives [37:26]
  • Who Sue helps and the type of leader she sees as her ideal client [38:31]

For More Information: 

https://www.suehawkes.com/ 

https://www.sayyess.com/ 

https://www.linkedin.com/in/suehawkes

https://twitter.com/SueHawkesYESS 

https://www.instagram.com/suehawkes/ 

https://www.facebook.com/YESScoaching 

Resources Mentioned: 

Sue’s Book, Chasing Perfection- Shatter the Illusion; Minimize Self-Doubt & Maximize Success

Her Maximizing Success Journal (Download a free week of the Maximizing Success Journal by texting JOURNAL7 to 44222)

Sue’s Podcast

4: Gender, Power and Relationships: The Crushing Effects of Patriarchy, with Terry Real

QUOTES: 

“As much as I’d like to downplay and think we’ve come a long way in this world, I think there’s still some very strong gender stereotypes at play.” [5:04]

“Most women struggle with the paradox of having to work twice as hard to get half the credit.” [5:39]

“All the research will tell you is that female leaders are better leaders, because they’re more authentic.” [9:15]

“If you don’t love it and it doesn’t increase the joy in your life, you will make far more money by having someone else do that (task).” [13:11]

“Interrupt the pattern of pushing, because you’re less and less effective and you’re working harder and harder to get less done.” [15:15]

“I think often we’re satisfying the ‘shoulds’ and the things we believe people are expecting, or that we adopted along the way from a teacher, family or society.” [32:13]

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
Now you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show! 


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