I think most of us recognize the meaning of bravery as this:

BRAVE (brāv/) adjective : Ready to face and endure danger or pain; showing courage. “a brave soldier”

But to me, “Finding Brave” takes it one step further:

#FINDINGBRAVE : Recognizing — and courageously leveraging — what you’re made of as a human and spiritual being, and mustering the commitment, passion and courage to draw on all that you are to create the life you dream of, through the fear and the pain.

In short, it’s about rising up, speaking up and standing up for our lives, and transforming everything – even in face of our deep fear, insecurity and confusion.