Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts!
“It doesn’t matter how old you are or what your experience is. You just have to have that little inner voice that says ‘I really want to do it’ and for a woman, ‘I think I can.’” – Wendy Pease
Have you ever wondered what would be needed for you to leave corporate and become a business owner? Today’s Finding Brave guest is an expert in this topic, and I’m very excited because it’s an area we have not yet talked about in over 200 episodes of the podcast. Today, she shares how you can own a business and think global right from the start, as well as how to communicate across cultures and languages to expand your business in the process.
Wendy MacKenzie Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.
Wendy has an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service & International Politics from Penn State. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.
Wendy is a frequent speaker, writer, blogger, trainer, advisor, master networker, and avid world traveler. She hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue.
If you think that you’re done with corporate life and you’re ready for a new adventure in business ownership, like both Wendy and I were, we’re here to tell you that you have some great options. Buying a business is something you absolutely can do, and Wendy can help you turn this dream into a reality for you.
Highlights from this Episode:
- Wendy’s personal story about leaving the corporate world [5:11]
- Her process for exploring buying a business versus starting one [9:32]
- Why buying a business can be a more attractive option that building one from ground up [11:26]
- How Wendy got into the translation business, and the lesson she learned about the importance of having a passion [12:30]
- The ways that women and men typically differ in their views on business ownership and scaling a business [15:56]
- The essential questions to ask, and what you need to know before buying a business [20:39]
- Some of the options you have to finance a business, and what her recommendations are when looking at potential banks to work with [27:03]
- Wendy’s tips for expanding your business and marketing internationally [32:03]
- What she considers to be the biggest benefit of expanding your reach to an international market [36:46]
- A look at her podcast, and what you can expect to hear by listening to it [39:12]
For More Information:
I’m thrilled to share the opening of the enrollment window for the Winter session of my 16-week Amazing Career Project course! This session — which starts Monday, Feb 7th– teaches professional women how to take the 16 most essential steps to building a rewarding, joyful and successful career – and amazing career in fact — with the respect and recognition you deserve.
Through the four months of the course, you’ll get:
- 16 jammed-packed instructional videos
- 16 weekly live group coaching calls with me
- 16 tailored homework assignments to move you forward fast
- An amazing online support network of members to help you
- My hand-picked collection of premier resources for additional help
- PLUS: Great lifetime discounts to my private coaching programs and events
AND: Register as an early bird by January 30th and get 7 great bonuses (including a $500 early bird savings and a 75% discount off the foundational level of my new confidence – and self-esteem boosting course The Most Powerful You, and more!)
Truly, this is a fantastic investment in you and your career and there is nothing to lose and so much to gain.
I hope you’ll join me! Visit https://amazingcareerproject.com/ for more info and to register now.
NEW!: Kathy’s new digital newsletter subscription program “Your Path To Career Bliss”
Join Kathy’s new monthly newsletter Your Path To Career Bliss for an in-depth exploration each month of key career, leadership or personal growth topics that are essential to understand and master if you wish to build a happier, more successful and rewarding career or business. These are the topics that are the most sought-after by Kathy’s readers, clients, course members and thousands of professionals she hears from globally each year.
January’s issue is a perfect companion to today’s episode, as it covers The Top Ten Things People Want Most But Struggle To Get (and How To Get What You Want). There are two affordable tiers of the program to choose from, depending on the level of hands-on help you want.
I hope you’ll join me now in this program and get this issue delivered right to your inbox! The first issue of your subscription is FREE and you can cancel at any time. CLICK HERE to learn more and claim your FREE issue today.
Thank you and I can’t wait to help you on Your Path To Career Bliss.
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Order Kathy’s book The Most Powerful You today!
In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.
If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible.
Submit your audio “Ask Kathy” questions here: https://findingbrave.org/ask-kathy
Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources
Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment
Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz
Other resources mentioned:
Wendy’s Book,The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits
Her Podcast & YouTube Channel
Episode 21: How To Deal With Sexual Harassment At Work, and Protect Yourself, with Tom Spiggle
Episode 138: How to Grow and Pivot Your Business During The Pandemic and Beyond, with Nell Merlino
Kathy’s Forbes Blog with Susan Sobbott, How Different Are Female And Male Entrepreneurs?
Recommended book – Buying Your Own Business, by Russell Robb
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I’m thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today!
QUOTES FROM TODAY’S SHOW:
“I always had the intention of being a business owner, but I didn’t know what to start. I started daydreaming online, and I found this little translation company for sale.” [10:52]
“By just buying a business you have a much higher likelihood for success because most start-ups don’t last beyond two years.” [11:26]
“When you’re looking [at becoming a business owner], you can buy a business straight out or you can buy a franchise, but you’ve got to be passionate and interested in whatever you’re looking at.” [13:44]
“It’s really ironic to me that women do better [in business], but they’re less positive about saying they can do it.” [16:39]
“I really didn’t want to go back to corporate. I just had two bad experiences, I had young children, and I wanted to be in control of my life.” [17:29]
“If you take out a loan you’re using other people’s money. You can afford to get a bigger business and you’ve got a higher likelihood of success, particularly if you’re buying something that has assets.” [27:58]
“Get to know your banker. How do you get to know your banker? Find a community bank and then they get to know you.” [29:02]
“Companies who are global have higher revenues, on average about 20% higher. They have higher earnings, they pay higher salaries, they have higher valuations, and they’re more stable.” [36:48]
“I am so passionate about helping people communicate across languages. I really think it’s a more peaceful and prosperous world if we can speak clearly to each other.” [41:56]
Watch video versions of my interviews on Finding Brave!
Don’t forget – you can experience each Finding Brave interview episode in both audio and video formats! Check out new and recent episodes on my Youtube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!
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IS YOUR ORGANIZATION COMMITTED TO DIVERSITY, EQUITY AND INCLUSION AND SUPPORTING WOMEN TO SUCCEED?
IF SO, PLEASE ASK YOUR HR LEADER TO SPONSOR THE MOST POWERFUL YOU COURSE/TRAINING FOR EMERGING FEMALE LEADERS IN YOUR WORKFORCE TODAY!
Is your organization committed to supporting the growth and success of both women and men in your workforce? If so, do they offer opportunities for powerful hands-on career growth and leadership training that addresses the real-world challenges that professional women face in the workplace and in their careers that are often different from what men typically face?
I’m so thrilled that recently, a division of the United Nations recently sponsored several memberships to The Most Powerful You course for their staff members and what a powerfully supportive move that is, to bring real-world effective career and leadership training to professionals in their work cultures, to help them thrive and succeed and the highest level possible in their work and projects.
Coaching so many professionals and leaders as I do each year, I see that leadership and career growth training programs today are so often NOT effective because they simply don’t go deep enough to address what really holds us back from thriving, believing in ourselves, recognizing our talents and abilities, communicating effectively, asking for what we need, saying “STOP!” to mistreatment, building a great support community, and making the true impact we long to.
I’d like to make this request of you today:
Please take a look at what I’m teaching in The Most Powerful You course, which is the digital companion course to my book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss, now being translated into Chinese, Arabic and Polish, and designated a top leadership book by the Leader to Leader journal and among the TOP 5 books for productivity, confidence-building, addressing stress and burnout, helping new grads make a “dent in the Universe” and more by The Next Big Idea Club.
If you feel that this content — about 7 most damaging power gaps that prevent 98% of women and 90% of men from reaching their highest potential and most rewarding goals and how to close those gaps for good — would be helpful for you personally and for the people at your organization, I hope you’ll ask your leaders, supervisors, HR leaders, DEI managers and Learning & Development staff to sponsor memberships of this course for you and other staff, so you can all thrive at the highest level in your roles and organizations.
And as always, please feel free to join the course directly!
Thank you so much and here’s to becoming The Most Powerful You!