“There are days you show up to do it, and you’re tired. Hitting 100 episodes is a lot of work, but you don’t want to give up. You have to have perseverance and commitment. What do you commit to here? Don’t give up.” – Kathy Caprino

In today’s episode, I’m celebrating a very special milestone for Finding Brave, the publishing of our 100th episode. The entire process of creating and publishing a podcast each week and birthing brand new episodes in rapid succession–and giving content that listeners (hopefully) enjoy and find valuable–is an amazing experience for me, but it’s not without some interesting “stretching” experiences and challenges. 

If you’re considering launching your own podcast, or working towards expanding your thought leadership and influence, the lessons I’ve gleaned from doing this podcast consecutively for 100 weeks I hope will allow you to start you own podcast or build your influence with eyes wide open. I want to help you be best prepared to get the return on energy, time and financial investment that you are looking for from your podcast, while making sure it is an amazing experience for you, as well as sustainable and rewarding. 

I hope this episode helps you build great success doing work you are proud of. Thank you so much for listening and celebrating 100 episodes along with me, because without you, after all, there would be no Finding Brave show. 

Highlights from this Episode

  • What to consider in terms of the energy required to bring an idea like a podcast to fruition [4:21]

  • What you’ll need to do before you even get started on a podcast, and how I prepared to launch mine [7:03]

  • A sobering look at why most podcasts fail [13:49]

  • What makes a great podcast, plus how your audience can help in the process [17:45]

  • Why you’ll want to pick your podcast partners very carefully [21:09]

  • Things to consider if you want to be a thought leader, and the questions to ask yourself to determine if you are one right now [23:30]

  • What to know if you’d like to monetize your podcast [31:16]

Resources Mentioned: 

The Energy of Money: A Spiritual Guide to Financial and Personal Fulfillment by Maria Nemeth

Music Oomph’s Podcast Statistics (2019) 

How Many of the 540,000 Podcasts Have “Podfaded?” by Steven Goldstein of Amplified Media

40 Powerful Podcast Statistics to Tune Into by Milja Milenkovic of SmallBizGenius.net

Stephan Spencer’s Post, 5 Reasons Why Your Podcast Will Fail

Castos’ Post, How to Monetize a Podcast (15 Profitable Strategies)

Kathy Blog Post, 7 Crippling Parenting Behaviors That Keep Children From Growing Into Leaders

Her First Book, Breakdown, Breakthrough: The Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose

The Top 10 Questions To Determine If You’re Ready To Be A Thought Leader

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020


“Anyone who says that doing something like this for 100 episodes is easy, they’re just full of nonsense. It’s not easy, it’s work.” [4:39]

“It’s a serious investment of money, time, commitment, patience, and planning. So you don’t want to jump in without understanding what’s involved.” [7:38]

“Stats are important, but we can’t be obsessed about them as the only benchmark of success.” [10:48]

“Think about how you are going to make your podcast stand apart. What value will you give, and what value will you derive? Don’t launch until you have this pretty well mapped out.” [13:31]

“What I’ve found is that if I’m really interested in something, thousands of people are interested in it. That’s what I see because of the following that I have and the people that I hear from.” [19:09]

“Choose the right people to be with you on this journey, because it is a journey of growth.” [23:22]

“If you feel insecure about doing this, it’s going to show up in the results.” [28:03]

“A lot of people think it’s going to be easy to monetize their podcast. Well it’s not, l can tell you that.” [31:20] 

Sponsor Highlight!  

I’m thrilled to share that Audible.com is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book! http://www.audibletrial.com/FindingBrave

Watch the video of this episode!
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Kathy’s new book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss shares vital information on the 7 most damaging power gaps that 98% of professional women face and how to overcome them. Boost your power and confidence today!


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