Are you a business owner who’s is feeling overwhelmed with all the tasks you are doing on your own, but you aren’t sure if it’s the right time to ask for help? Even if it were the right time for assistance, would you know where to turn to get it? On today’s episode, Kathy Caprino welcomes Trivinia Barber, the founder of Priority VA, to explore the things that small businesses can do now to start generating more profit, while reducing overwhelm.

Priority VA  is a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and and Ray Edwards with highly skilled assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.  

Trivinia shares why you really can’t do it alone if you’re aim is to run a successful business, and she gives us practical strategies for how to get to where you want to be so your business isn’t running you.

Highlights from this Episode:

  • The biggest thing that Trivinia takes away from every experience with someone she meets [4:12]
  • Why pivoting too often in your business can be limiting your progress [5:42]
  • A transition that will need to occur when you go from operator to CEO in your business and how to handle the resulting “growing pains” [14:17]
  • Why taking on the wrong client is not only a disservice to you and your team, but the client [17:34]
  • What to focus on instead of “vanity metrics” [22:56]
  • The single biggest reason that women business owners are not hiring extra help and the mindset shift that has to happen around this [29:57]
  • A simple strategy that Trivinia used to stay clear with her goals [30:00]

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Resources mentioned in this podcast:

Trivinia’s Free Guide, 50 Tasks to Outsource to a Virtual Assistant

Kathy’s article, Tired Of Working So Hard Without Success? Learn How Top Performers Do Less And Achieve More

Suggested resource: Free Chrome Extension, Loom

The E-Myth Revisited by Michael E. Gerber  

COO Alliance

Todd Herman’s 90 Day Year

Amy Porterfield, Facebook Marketing Expert


“We are visionaries at heart, so we will very easily pivot to the next big thing that we want to work on, but often we do it at the detriment of what we said we were going to accomplish.” [5:57]

“A problem for us as entrepreneurs is that we do get excited about something, but we need to have somebody to hand off that baton to so that we can be excited about the next thing to do.” [10:50]

“What are your skills and talents best used for, and how can you outsource the rest?” [16:33]

“You cannot be everything to everybody. You’ve got to pick a lane and you’ve got to stay the course.” [17:34]

“If you want to go fast, go alone. If you want to go far, go together.” (African Proverb mentioned by Trivinia)


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