Marc Mawhinney joins Kathy Caprino in today’s episode of Finding Brave to explore 5 damaging myths that new coaches and entrepreneurs suffer from. Known as the coach for coaches, Marc is a lifelong entrepreneur who’s on a mission to help coaches build successful businesses. He achieves this with his coaching programs, his podcast, Natural Born Coaches; his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.

In this eye-opening, straight-talking conversation, Marc and Kathy discuss the entrepreneurial challenges of perfectionism, following faulty “guru” advice, pricing mistakes, niche development, excessive planning, and more. Marc’s advice doesn’t just apply to coaches — all new entrepreneurs who are committed to success while making a positive impact in their work will gain important strategies and tips for success.

Highlights from this Episode:

  • Why entrepreneurship may or may not be right for you [4:04]
  • What the “perfectionist trap” is all about and how it’s holding so many people back [13:05]
  • The reason why the advice of the “gurus” may not necessarily apply to your own situation – and what Marc would do now if he was starting over [17:50]
  • How the coaching industry has evolved and what you really need to look for [25:27]
  • The challenges and struggles that have shaped Marc [26:25]
  • Who Marc wants to work with (and why you don’t have to (and shouldn’t try to) help everyone) [27:52]
  • What people are afraid of when it comes to niching down [32:05]
  • His thoughts on pricing and a powerful lesson on charging what you’re worth [34:25]
  • The one thing to do right now to get started with your business [39:05]

For more information, visit:

http://www.naturalborncoaches.com/

Resources mentioned in this podcast:

Marc Mawhinney’s programs:

Podcasts: Natural Born Coaches & The Marc Mawhinney Show

Facebook Group, The Coaching Jungle

Marc’s Monthly Print Newsletter, Secret Coach Club

Kathy’s appearance on Natural Born Coaches

Other resources:

Marc’s appearance on John Lee Dumas’ Entrepreneur on Fire

Kathy’s Amazing Career Coach Certification Program and private coaching program

Kathy’s Prosperity Marketing coaching program

Kathy’s Forbes blog “Career Bliss

Books:

Thick Face, Black Heart by Ching-Ning Chu

The Go-Giver by Bob Burg

Think and Grow Rich by Napoleon Hill

Tribe of Mentors, The 4-Hour Workweek & Tools of Titans by Tim Ferriss

QUOTES:

“It’s easy to technically say that you’re an entrepreneur and jump out there, but you and I know that there’s a lot more (to it) than just that.” [4:54]

“Anyone who expects to come in and work four hours, or even 40 hours a week, you’re probably mistaken. You’re going to have to work a lot harder than that.” [5:39]

“If you’re in the mushy middle you won’t get anybody criticizing you, but you’re not going to get people standing up for you either, so you’re always better to polarize.” [11:02]

“Unfortunately I see way too many coaches and online entrepreneurs using planning as an excuse to not take action.” [14:14]

“You can’t get attached to every single prospect that enters into your line of sight.” [30:02]

 


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