“I began to realize I couldn’t make a difference by myself, and that if I was going to make a difference, I had to shift the light off of me and onto the people. Leadership was not about me, leadership was about the people.” – John C. Maxwell

What makes someone a truly great leader, and is great leadership something that anybody can engage in? Today’s inspiring Finding Brave expert guest answers these important questions and unpacks the essential shifts every leader must undergo if they are to thrive and lead effectively in our new world. Each one requires leaders to change the way they think, act, and lead, so they can succeed in a world that never remains the same.

Our guest today is internationally recognized leadership author, coach, and speaker John C. Maxwell. A New York Times best-selling author with over 30 million books sold, John has trained over six million leaders from every country in the world. He’s the founder of The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation and he’s a recipient of the Mother Teresa Prize for Global Peace and Leadership. Every year he speaks to the world’s top leaders from presidents to Fortune 500 executives. He’s been recognized as the #1 leader in business by the American Management Association, and his latest book, Leadershift: 11 Essential Changes Every Leader Must Embrace, is not to be missed.

In this episode, John shares his strategies for key shifts such as the Relational Shift, Influence Shift,  and Impact Shift, helping leaders stay nimble and ready to adapt, so they can survive and thrive.

John also shares fascinating personal information about how he got started many years ago in the work of leadership (it’s not what you would expect!), how he develops his many teaching frameworks, and the one most compelling reason he began sharing his leadership insights.

Highlights from this Episode:

  • How John got started writing books and the way he comes up with the framework for each [5:37]
  • When he truly felt like he had become a good writer [9:55]
  • Why John wrote his latest book and what he believes that leaders must do now [12:47]
  • What lessons he took from his early days as a pastor at a small church [16:02]
  • Why it all begins with self-leadership and ways you can start developing yours [18:50]
  • The greatest words that a leader can say to his or her people and what matters more than someone’s job title [20:07]
  • What you can do if leadership may not come naturally to you [22:52]
  • The one big shift that John made that changed everything for him [26:57]
  • What he really wants his new book to do for all leaders [31:08]

For More Information:





Resources Mentioned:

John’s Latest Book, Leadershift: 11 Essential Changes Every Leader Must Embrace

His Other Books

Kathy’s Forbes Post, 9 Core Behaviors Of People Who Positively Impact The World


“I always wanted to add value to people, and to make a difference.” [3:28]

“One of the things that frustrates me, is people see me now and they see the success. I look at them, and I say ‘I wish you could have seen me when I started,” because it would greatly encourage them.” [8:56]

“Consistency compounds. It’s not a sexy word, but I would say it’s the most underestimated word in the English language. Find something that you love, that adds value to people.” [10:13]

“Today if you’re going to lead, you’ve got to see before others see.” [13:31]

“What I discovered was that my heart will let me help people, but my leadership will let me help more people.” [16:46]

“I came to the conclusion that everything rises and falls on leadership. That’s why I’m in the leadership field so much. I’m passionate about adding value to leaders who get to multiply value.” [17:52]

“It begins with the inside of me. I want to teach people to be bigger on the inside than they are on the outside.” [19:24]

“In this fast-paced society, one of the things we have to do to be effective is do things that are not natural to us, so we can be effective.” [24:05]

“When I started asking questions, I started connecting with people. You have to find them before you can lead them.” [28:11]

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