What becomes possible when we focus not only on our own success, but also on elevating the people and communities around us? In this episode, I’m joined by Chris Cooper, founder of The Elevation Collective and host of The Business Elevation Show, to explore how we can elevate ourselves, elevate others, and amplify good.
Chris is a leadership and business elevation strategist, behavioral strategist, mentor, coach, and speaker with more than three decades of experience. Through Chris Cooper’s Business Elevation, he helps organizations develop leaders, empower teams, and build highly engaged cultures. He is also co-author of The Power to Get Things Done (Whether You Feel Like It or Not).
In our conversation, Chris reflects on growing up in the steel town of Scunthorpe and the formative moment when he realized he wanted a different path from the one expected of him. He explains why leadership energy shapes organizational culture, why great leaders light a fire within people rather than underneath them, and how meaningful work can truly help people and businesses thrive and transform.
We also discuss why human connection and discernment matter even more as AI grows more powerful, how The Elevation Collective brings heart-led leaders together, and why difficult moments can signal a new direction. Tune in to discover how purposeful action, relationships, and a longer view of life can help you create a positive impact on the world.
Key Points From This Episode:
- Chris’s background and what it means to elevate yourself, others, and amplify good. [05:52]
- Discover why he believes great leaders need to ‘light a fire within’ people and company culture. [10:53]
- Explore why AI literacy and human connection will become increasingly valuable. [13:29]
- Learn how The Elevation Collective became an incubator and amplifier for good. [21:07]
- Understand how Chris recognizes the ‘light’ in others and why purposeful work matters. [25:54]
- Uncover how to find more meaning without abandoning financial stability and focus. [33:41]
- Hear how a long-term view can transform what feels possible now and later in life. [39:00]
- Find out where to explore Chris’s work and free 10 Elevations guide. [41:36]
For More Information:
Links Mentioned in Today’s Episode:
The Power to Get Things Done (Whether You Feel Like It or Not)
Finding Brave Podcast Episode 333: How Leaders Can Harness AI Without Losing Their Humanity
Kathy’s book Breakdown, Breakthrough
10 Elevations to Thrive and Do Good
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Quotes:
“A key theme through my career is a realization that it’s all about energy.” — Chris Cooper [0:12:53]
“Don’t worry that AI is going to take your job. Just worry that somebody who understands AI will take your job.” — Chris Cooper [0:15:23]
“You can’t end poverty if you’re in poverty yourself.” — Chris Cooper [0:22:41]
“Do everything you can to lift that energy. And finding something purposeful to do as well, that’s also great.” — Chris Cooper [0:28:17]
“What is important is the difference that I make while I’m in this world.” — Chris Cooper [0:35:10]
“One day you’ll look back on [those hard times] and be proud that you spiraled up rather than [allowing] yourself to spiral down.” — Chris Cooper [0:36:31]
Watch our Finding Brave episodes on YouTube!
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