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“Instead of working and giving my life and my family the breadcrumbs of time, why don’t I turn it over? My family, my time, whatever it is that is important to you. It could be work or whatever you actually love. If you do that, here’s what happens: you think you won’t have time to do the things that actually have to get done to work and get paid. Not true. You actually [get more] creative in getting those things done in less time.” — Richie Norton

Are you looking to find your motivation, prioritize your ideals, and create a flexible work-life lifestyle that allows you to enjoy expansive freedom? Today’s Finding Brave guest believes that you can do all of the above, no matter how busy or successful you are, using what he calls Anti-Time Management!

Today, you’ll learn about the power of Time Tipping from award-winning author and serial entrepreneur, Richie Norton. As an executive coach to CEOs, Richie has been featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and the Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 ‘Best and Brightest Young Businessmen’ in Hawaii, and he is considered one of the world’s leading thinkers and is included in Marshall Goldsmith’s Top 100 coaches community.

He is also the CEO and Cofounder of PROUDUCT, an INC. 5000 company and a global entrepreneurship solution that helps businesses go from idea to market with full-service sourcing, product strategy, and end-to-end supply chain, and the author of several books, including Anti-Time ManagementThe Power of Starting Something Stupid, and Résumés Are Dead and What to Do About It

Richie and I go back nine years to when I wrote about his second great book, The Power of Starting Something Stupid, for my Forbes blog in 2013. In today’s episode, he shares some of the valuable frameworks from his latest book, Anti-Time Management, and how you can implement them to stop managing your time and start prioritizing your attention. For poignant and practical advice from someone who has learned the value of living in a way that helps him lean into his fears, make a difference, and live without regret (and wants to help you do the same), make sure not to miss this powerful conversation with Richie Norton!


Key Points From This Episode:

  • Insight into why Richie decided to write this book and why now. [06:46]
  • Work for meaning, not money: what to do when the success you’ve had no longer works for you. [08:54]
  • How you can use Time Tipping to learn to value your time, not time your values. [14:29]
  • Overcome fears about money by rethinking how you get paid, not how much. [17:10]
  • A look at how you can benefit if you stop managing time and start prioritizing attention. [19:20]
  • Employing the concept of ‘project stacking’ to align your attention with your goals. [24:39]
  • An understanding of Richie’s prolifics, practices, purposes, and payments framework. [29:17]
  • Why Richie believes that, in some cases, a full calendar equals an empty life. [35:34]


For More Information:

Richie Norton


Richie Norton Email

Richie Norton on LinkedIn

Richie Norton on Twitter

Richie Norton on Instagram

Richie Norton on Facebook

Anti-Time Management

The Power of Starting Something Stupid

Résumés Are Dead and What to Do About It.


Links Mentioned in Today’s Episode: 

Get Richie’s FREE Anti-Time Management Toolkit!

The three times that Kathy featured Richie in Forbes: ‘Longing to Start Something Stupid? How Pursuing ‘Stupid’ Will Transform Your Life’

‘How Stephen Covey Changed The Life Of One Young Entrepreneur Through A Single Powerful Phrase’

‘Forget Time Management: Use Anti-Time Management To Get To Your Real Goals’




Ready to Take Your Professional Life and Leadership to the Next Level? Become The Most Powerful You!

In reading a great deal about leadership today, and interviewing top leadership experts, I’m recognizing a disappointing trend – that the general concept and understanding of leadership has become so vague and watered down that most of it isn’t helpful at all, and it’s not suited to a majority of women who want to lead differently.

The Most Powerful You training goes deeper. It helps you recognize and understand more about yourself as a person and the leader you want to be, then take empowering, transformative actions to operate in your role in a way that takes your leadership and your career higher, making the impact you dream to. If you truly want to help your team, staff and organization become “The Most Powerful We,” this is the right training for you. 

Take this course individually or bring it to your workforce and teams today!

Click here for more information.


Order Kathy’s book, The Most Powerful You, today!

In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.

If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. 

Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources

Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz


Sponsor Highlight

I’m thrilled that both and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today!

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“Value your time, don’t time your values.” — @richienorton [0:14:29]

“It’s not how much you’re paid. It’s how you work. Change how you’re paid, change your life.” — @richienorton [0:18:39]

“Time management means they control your time. [Anti-Time Management means] you control your time. Time management: they tell you what to do. Anti-Time Management: you decide what you want to do. Time management: they take up space. Anti-Time Management: you create space.” — @richienorton [0:21:11]

“It’s not what you’re doing. What you do can be anything. How you operate changes how much time, freedom, autonomy, and flexibility [you have].” — @richienorton [0:26:40]

“Aligning payment with purpose changes the way you work and helps you become more successful.” — @richienorton [0:35:10]

“When you practice Anti-Time Management and Time Tipping, you create space so that, when things happen—even things that are unexpected, good opportunities and the ones you need to figure out—you actually have room to do something about it without just reacting.” — @richienorton [0:37:05]


Watch the video of this episode!

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Kathy’s new book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss shares vital information on the 7 most damaging power gaps that 98% of professional women face and how to overcome them. Boost your power and confidence today!


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