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“How much money we have doesn’t make us a better or worse person, but the beliefs that we carry and the meaning that we attach to money is then what we attach to our sense of self.” – Catherine Morgan 

Experiencing deep stress, anxiety and confusion around our financial situation is something so many millions of people are struggling with today, or have experienced in the past. With the holidays approaching, I believe it’s a perfect time to explore this topic further, to gain greater awareness of what we can do to expand our financial wellbeing now and in the months to come. Today’s Finding Brave guest shares why we are all deserving of wealth, and shares key mindset shifts and action steps to take to begin building more wealth and achieving true financial wellbeing. 

Catherine Morgan is a multi-award winning qualified Financial Planner and award-winning Certified Financial Coach, on a mission to reduce financial anxiety and increase financial empowerment and resilience for 1 million women around the world. Featured in Business Leader as one of the top 32 female entrepreneurs to look out for, she is host of the top 1% global podcast –‘In Her Financial Shoes’ – and founder of The Money Panel ®

After almost losing her son at 5 weeks old to meningitis and spending years in “debt shame” cycles, she became determined to help women to release the guilt and shame they attach to money and change the financial services profession from one that is focused on products to a focus on behavioral change, which is transformational. 

Catherine is the author of the Amazon best-selling book, The Woman I’m Becoming: Reflections to Empower the Females of Our Future and her latest book, It’s Not About the Money: 3 Steps to Become a Wealthy Woman, which was released in December 2021. 

This is such an important topic, and the conversation with Catherine touches on such critical aspects around money, that we decided to air the entirety of the episode in two parts. Please make sure to tune in next week to hear more on how you can strengthen your financial wellbeing as we head into a brand new year!  

Highlights from this Episode:

  • Why financial wellbeing is such a tricky concept to define for most people [6:04]

  • A simple reframe for thinking about financial wellbeing, and a metaphor that can help put it into perspective [7:44]

  • One of the biggest struggles that small business owners will have around money [11:40]

  • A time that Catherine faced a struggle in her business, and the mindset shift she had to make to get past money blocks that she was facing [20:01]

  • The difference between shame and guilt, and the very first question you can ask yourself to shift your emotions around money [26:24]

  • Catherine’s tips for dealing with the opinions of others, plus why she’s such a big fan of “The Law of Subtraction” [30:48]

  • How you can approach financial goal setting as you enter the new year [32:49]

For More Information:

Latest book, It’s Not About the Money : 3 Steps to Become a Wealthy Woman

Resources Mentioned:

NEW!: Kathy’s brand new digital newsletter subscription program “Your Path To Career Bliss”

I’m thrilled to share the publication of our new monthly newsletter Your Path To Career Bliss! Each month, this newsletter offers an in-depth exploration of one key career, leadership or personal growth topic that is essential to understand and master if you wish to build a happier, more successful and rewarding career or business. These are the topics that are the most sought-after by my readers, clients, course members and thousands of professionals I hear from globally each year.

Every issue offers a selection of the MOST read articles that I’ve written on the key topic of the newsletter — from my Forbes column, LinkedIn platform and personal blogs — which have garnered over 35 million views and thousands of comments and requests for follow-up, hands-on support. 

December’s issue is in perfect alignment with today’s episode and covers How to Build more Confidence, Self-Esteem, and Power in Your Career Today. There are two affordable tiers of the program to choose from, depending on the level of hands-on help you want.

I hope you’ll join me now in this program and get Issue #2 delivered right to your inbox! The first issue of your subscription is FREE and you can cancel at any time. CLICK HERE to learn more and claim your FREE issue today.

Thank you and I can’t wait to help you on Your Path To Career Bliss.

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Order Kathy’s book The Most Powerful You today! 

In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.

If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. 

Submit your audio “Ask Kathy” questions here:

Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources

Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz


Other resources mentioned:

Catherine’s interview with Kathy on – How To Experience Greater Financial Wellbeing By Addressing Your Internal Blocks to Money

Catherine’s Membership, The Money Circle 

Her Facebook Group, The Money Panel ®. 

Catherine’s Podcast, In Her Financial Shoes & YouTube Channel 

The Initiative for Financial Wellbeing

The Energy of Money: A Spiritual Guide to Financial and Personal Fulfillment by Maria Nemeth


Sponsor Highlight – Brave By Design

With the near year coming up, it’s the perfect time to start taking steps towards your business’  financial future. 

If you’d like to grow your business as a coach or consultant, but the thought of figuring out how to do that stresses you out, I want to share something that will give you real peace of mind. 

Brave by Design has created a digital calculator that shows you how you can double your revenue in 2022. 

I’ve used it myself and I love how easy it is to plan out your year and see where the money will come in! 

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Brave by Design founder, Laura Khalil, has been on Finding Brave twice, most recently discussing the three key questions you need to ask yourself if you want to grow your business now, and I know you’ll find the revenue calculator helpful and a great complimentary resource to that episode. 

If you’re ready to make 2022 the best year yet, grab your free download today at

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“I think our biggest challenges that we have with money are that we attach our sense of self and our worthiness directly to money.” [6:52]

“[Financial] wellbeing is going back to separating our sense of self away from money.” [7:44]

“What would happen if you had more income and that extra income would enable you to help more people and create more income?” [20:45]

“The cycle I was stuck in was that I could make money, and I was quite a manifester, but I couldn’t keep hold of it because the meaning that I attached to keeping hold of it was [one of] greed.” [25:09]

“How can you leverage your time better? Time is the one asset that we can’t create more of.” [31:42]

“How much money is involved for you to create your desires? You’ll often find that the biggest desires we have in life don’t actually cost us anything.” [36:50]

Watch video versions of my interviews on Finding Brave! 

Don’t forget – you can experience each Finding Brave interview episode in both audio and video formats! Check out new and recent episodes on my Youtube channel at And please leave us a comment and a thumbs up if you like the show! 

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Is your organization committed to supporting the growth and success of both women and men in your workforce? If so, do they offer opportunities for powerful hands-on career growth and leadership training that addresses the real-world challenges that professional women face in the workplace and in their careers that are often different from what men typically face?

I’m so thrilled that recently, a division of the United Nations recently sponsored several memberships to The Most Powerful You course for their staff members and what a powerfully supportive move that is, to bring real-world effective career and leadership training to professionals in their work cultures, to help them thrive and succeed and the highest level possible in their work and projects.

Coaching so many professionals and leaders as I do each year, I see that leadership and career growth training programs today are so often NOT effective because they simply don’t go deep enough to address what really holds us back from thriving, believing in ourselves, recognizing our talents and abilities, communicating effectively, asking for what we need, saying “STOP!” to mistreatment, building a great support community, and making the true impact we long to.

I’d like to make this request of you today: 

Please take a look at what I’m teaching in The Most Powerful You course, which is the digital companion course to my book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss, now translated into Chinese and Arabic and designated a top leadership book by the Leader to Leader Journal and among the TOP 5 books for productivity, confidence-building, addressing stress and burnout, helping new grads make a “dent in the Universe” and more by The Next Big Idea Club

If you feel that this content — about 7 most damaging power gaps that prevent 98% of women and 90% of men from reaching their highest potential and most rewarding goals and how to close those gaps for good — would be helpful for you and the people at your organization, I hope you’ll ask your supervisors, HR leaders, DEI managers and Learning & Development staff to sponsor memberships of this course for you and other staff, so you can all thrive at the highest level in your roles and organizations.

Thank you so much and here’s to becoming The Most Powerful You!


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Kathy’s new book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss shares vital information on the 7 most damaging power gaps that 98% of professional women face and how to overcome them. Boost your power and confidence today!


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