Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts!

“Cash loves clarity, and the clearer that you can be on who you serve, what you provide, and how you help, the more referable you will become, the easier it becomes for people to talk about you, and the easier it becomes for business to come to you. That’s how we transform businesses.” – Laura Khalil 

There are key pitfalls that coaches, consultants, and creatives make when growing their businesses, but today’s Finding Brave expert guest shows how it is possible to accelerate growth with just a few small, key shifts. In this episode, she reveals three simple questions that business owners can ask that will provide predictable revenue, and consistent growth. 

Laura Khalil is the founder of Brave by Design and her key focus is on rebalancing the scales of financial justice for women. Laura helps consultants and creatives move from burned out to building thriving businesses filled with ideal clients, in only 30 minutes a day – even if they hate sales and marketing.

As a business owner, you will find it requires bravery to ask and answer these questions and implement the changes necessary, but the strategies and perspectives that Laura discusses today will help you move down the path to getting what you want, and what you deserve through offering your great work in service of others. 

Highlights from this Episode:

  • What Laura is seeing in the online space, and the biggest issue she has with marketers today [7:14]

  • What she sees is the purpose of a real coach, and why there are no “secrets” or shortcuts to success [8:54]

  • Why action over insight is the best way to achieve real change and results [11:59]

  • The reasons that Laura is so passionate about rebalancing the scales of financial justice in favor of female entrepreneurs [13:52]

  • Why business owners need to first get very clear on what they are selling before doing anything else, and the importance of the statement that “cash loves clarity” [16:56]

  • Her thoughts on what happens when we ascend and create space for new people to come into our business [21:25]

  • Laura’s “CAMP” test and how you can use it to determine if you’ve found your target market [24:58]
  • The danger in not niching down in identifying your target market, especially when just starting out in business [32:26]

  • The “flat tire” test that will help refine your offers [37:03]

  • How she is solving the acute pain being experienced by her clients, and what all good service providers can do to show the value of ongoing support [42:24]

  • What entrepreneurs need to understand about the power of referrals, and why paid advertising isn’t always necessary [44:49]

For More Information: 

Resources Mentioned:

NEW!: Kathy’s brand new digital newsletter subscription program “Your Path To Career Bliss”

I’m thrilled to share the publication of our new monthly newsletter Your Path To Career Bliss! Each month, this newsletter offers an in-depth exploration of one key career, leadership or personal growth topic that is essential to understand and master if you wish to build a happier, more successful and rewarding career or business. These are the topics that are the most sought-after by my readers, clients, course members and thousands of professionals I hear from globally each year.

Every issue offers a selection of the MOST read articles that I’ve written on the key topic of the newsletter — from my Forbes column, LinkedIn platform and personal blogs — which have garnered over 35 million views and thousands of comments and requests for follow-up, hands-on support. 

November’s issue covers Building a Powerful Network of Mentors and Sponsors to Support Your Career And Job Search. There are two affordable tiers of the program to choose from, depending on the level of hands-on help you want.

I hope you’ll join me now in this program and get Issue #2 delivered right to your inbox! The first issue of your subscription is FREE and you can cancel at any time. CLICK HERE to learn more and claim your FREE issue today.

Thank you and I can’t wait to help you on Your Path To Career Bliss.

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Order Kathy’s book The Most Powerful You today! 

In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.

If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. 

Submit your audio “Ask Kathy” questions here:

Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources

Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz


Other resources mentioned:

Laura’s Revenue Calculator

Laura’s Podcast 

Laura’s Previous Appearance on Finding Brave

Her LinkedIn Live with Kathy Caprino

Fearless Branding 


Kathy’s 6-part video training series for coaches on the 6 Critical C’s To Building a Successful Coaching Business


Sponsor Highlight – Brave By Design

With the near year coming up, it’s the perfect time to start taking steps towards your business’  financial future. 

If you’d like to grow your business as a coach or consultant, but the thought of figuring out how to do that stresses you out, I want to share something that will give you real peace of mind. 

Brave by Design has created a digital calculator that shows you how you can double your revenue in 2022. 

I’ve used it myself and I love how easy it is to plan out your year and see where the money will come in! 

It’s free and available at

Brave by Design founder, Laura Khalil, has been on Finding Brave twice, most recently discussing the three key questions you need to ask yourself if you want to grow your business now, and I know you’ll find the revenue calculator helpful and a great complimentary resource to that episode. 

If you’re ready to make 2022 the best year yet, grab your free download today at

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I’m thrilled that both and Amazon Music are also sponsors of Finding Brave! Take advantage of their great special offers and free trials today!

Audible Offer

Amazon Music Offer


“What a coach is meant to do is help guide you through the process of taking info and modifying it to use in your own business.” [9:04]

“I just say this as a warning. If you are going into a program where you will not talk to a human being, and you will not get actual real boots-on-the-ground help, please find someone else. Find someone who will work directly with you, because they are the ones who will help you implement that knowledge in your work.” [9:19]

“Business is built on consistent, daily action towards our goals. We know that this road is not always easy. We know there will be highs, there will be lows, and there will be lulls, and that is the truth of business.” [10:55] 

“It’s about helping women know their worth, see the bigger picture, and for them to be able to go after it confidently.” [14:32]

“I can’t control all of society. That’s out of my control, but I can make a lot of change with one person. We can affect our communities one person at a time, and that has a ripple effect.” [15:50]

“What I’m trying to explain to people is that the more specific we can get about who we serve, the easier it is for them to find us.” [28:57]

“Say yes to [working with] more of the people that excite you, and you want to get to the point of being able to say no to people who do not do that.” [38:42]

“Trust is built through consistency, and people buy according to the amount of trust we have earned with them.” [46:09]

Watch video versions of my interviews on Finding Brave! 

Don’t forget – you can experience each Finding Brave interview episode in both audio and video formats! Check out new and recent episodes on my Youtube channel at And please leave us a comment and a thumbs up if you like the show! 

Please share your positive ratings and reviews!
If you enjoy the show, we’d be so very grateful for a positive rating and review on Apple Podcasts! These great ratings help us reach more and more people who are interested in boosting their careers, businesses, and their leadership, and keep in the Top 100 Apple Career Podcasts in the U.S. and around the world and in the top 1.5% of over 2.6 million podcasts! Thank you!

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Is your organization committed to supporting the growth and success of both women and men in your workforce? If so, do they offer opportunities for powerful hands-on career growth and leadership training that addresses the real-world challenges professionals face in the workplace and in their careers?

I’m so thrilled that recently, a division of the largest intergovernmental agency in the world sponsored several memberships to The Most Powerful You course for their staff members and what a powerfully supportive move that is, to bring real-world effective career and leadership training to professionals in their work cultures, to help them thrive and succeed.

Coaching so many professionals and leaders as I do each year, I see that leadership and career growth training programs today are so often NOT effective because they simply don’t go deep enough to address what really holds us back from thriving, believing in ourselves, recognizing our talents and abilities, communicating effectively, asking for what we need, saying “STOP!” to mistreatment, building a great support community, and making the true impact we long to.

I’d like to make this request of you today: 

Please take a look at what I’m teaching in The Most Powerful You course, which is the digital companion course to my book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss, now translated into Chinese and Arabic and designated a top leadership book by the Leader to Leader Journal and among the TOP 5 books for productivity, confidence-building, addressing stress and burnout, helping new grads make a “dent in the Universe” and more by The Next Big Idea Club

If you feel that this content — about 7 most damaging power gaps that prevent 98% of women and 90% of men from reaching their highest potential and how to close those gaps for good — would be helpful for you and the people at your organization, I hope you’ll ask your supervisors, HR leaders, and DEI managers to sponsor memberships of this course for you and other staff, so you can all thrive at the highest level in your roles and organizations.

Thank you so much and here’s to becoming The Most Powerful You!


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Kathy’s new book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss shares vital information on the 7 most damaging power gaps that 98% of professional women face and how to overcome them. Boost your power and confidence today!


Best Career Coaches 2020