Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts!
“It’s almost like reading a resume, a quick 60-second scan. I think the same thing goes for some of these pitches. You need to be relevant, you need to be specific, you need to be personal in your approach and you need to show how this person is going to bring value to a conversation.’ – Maureen Carrig
If you’re looking to promote a new program or book, or if you’re a public relations professional who is looking to get the right media for your clients, taking the right approach to get that exposure is key. Today’s Finding Brave guest is a public relations expert who specializes in securing top-level press coverage that moves our business and work forward, which is why I’m so excited to be introducing her today and to having her share her wisdom and strategies with listeners.
Maureen Carrig is a media relations expert and principal of Carrig Communications. She started her own firm after more than 20 years working for some of the largest companies in travel, technology, recruiting and financial services. She specializes in executive communications and national media relations, helping her clients build awareness, grow their businesses and demonstrate their subject matter expertise.
In this episode, Maureen reveals how to not only make a good impression with reporters and media outlets, but the ways that we can build on that good impression to form lasting relationships, which is where true growth can come. What Maureen shares here is a reminder that it’s really not all about you, but rather the benefits that you can offer the reporter, listeners and viewers, to help them experience more success and reward in their lives and work.
Highlights from this Episode:
- The ways in which the press and media environment have changed in recent years, and what you need to understand about this shift [5:19]
- What happens when leaders and thought leaders act in service to members of the media and as a resource to others [6:05]
- The biggest mistakes people are making in trying to get media exposure for themselves or their clients [12:33]
- Why it’s so important to understand what the reporter or writer does, and doesn’t, focus on in their work before approaching him or her [14:51]
- What a solid pitch looks like and the key components it must have to be successful [16:08]
- How to give yourself an “angle” when pitching for media exposure [16:55]
- Maureen’s action steps and recommendations for starting a conversation with a reporter or thought leader [19:05]
- Why becoming an “overnight success” is a myth, and what you should be focusing on instead [23:14]
- What to do after you receive the exposure you were hoping for, plus best practices for creating a media relationship that lasts and keeps on giving [27:43]
- Maureen’s approach to the follow-up and what to do if things don’t go to plan [31:23]
For More Information:
Order my new book The Most Powerful You today!
If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon!
Subscribe to Kathy’s weekly newsletter at https://kathycaprino.com for book updates, free offers and giveaways, free webinar trainings, and more. And to discover if you are experiencing any of the 7 damaging power gaps today, take Kathy’s Power Gap Survey and find out!
Other resources mentioned:
Fast Company Article Featuring Kathy, 6 Career Coaches Share The Best Career Advice They Ever Got
The Wall Street Journal Article, Employers Choose Bonuses Over Raises
Join Kathy in the Spring 2021 session of her Amazing Career Project 16-week career growth course (starts April 5th!)
Are you ready to “find brave” and dramatically boost your career success and fulfillment, with more power, authority and confidence this year?
Kathy’s Amazing Career Project 16-week online course gives you the tools, strategies, coaching and hands-on expert guidance to get you there!
Join Kathy for sixteen weeks of career growth training, coaching, and guidance to take the 16 most essential steps to building an amazing, impactful career you’ll love and be proud of. With 16 video modules, 16 homework assignments, 16 weekly 75-minute group training calls with Kathy, a special dedicated online support group, instrumental supplemental resources and more, you’ll be coached and trained through the critical internal and external shifts and actions required to finally leverage your great strengths and passions to finally do great work you love, with people you respect, for outcomes you deeply care about. For more about what people who’ve worked with Kathy are saying, visit her Praise page.
For more information, video testimonials and to register, visit www.amazingcareerproject.com. (Act before 3/25 to save $500 plus receive 5 other BIG bonuses!)
Become a Sponsor!
We’re excited to be accepting new sponsors for Finding Brave now! If you have a business, program, product or service that helps professionals thrive and that resonates with the messages we share on Finding Brave, we’d love to hear from you! Please contact us via our contact form on the Finding Brave site (https://fborglive.wpengine.com/contact) to share more about your work/organization and your proposal. We’d love to speak with you!
I’m thrilled that both Audible.com and Amazon Music are now sponsors of Finding Brave! Take advantage of their great special offers and free trials today!
“Over the years, I found in supporting many executives to connect with great media coverage that when people come from a place of wanting to be of service and be a helpful resource, they really can’t go wrong.” [6:05]
“[Reporters] aren’t compensated for how much time they’ve spent answering email. They’re compensated for the great stories they put out and how they connect with readers and contribute to the conversation.” [13:28]
‘When I first started in this business it was a little tricky to get background and get information on reporters. You had to subscribe to the print editions and you had to read things when they hit the newsstands. Now it’s a completely different ballgame, and there’s really no excuse to not be prepared when you reach out to a specific media person.” [15:16]
“Whether it’s a Forbes hit, something in your daily newspaper or a daily newsletter, take it and then it’s up to you to promote that.” [25:06]
“I’m not just placing clients, I want to help continue these relationships.” [28:42]
“Sometimes it’s going to take awhile, but as long as we’re having those conversations and as long as we’re engaged, the door is open and something good is going to happen.” [34:44]
Watch video versions of my interviews on Finding Brave!
Don’t forget – you can experience each Finding Brave interview episode in both audio and video formats! Check out new and recent episodes on my Youtube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!
Please share your positive ratings and reviews!
If you love the show, we’d be so very grateful for a positive rating and review on Apple Podcasts! These great ratings help us reach more and more people who are interested in boosting their careers, businesses, and their leadership, and keep in the Top 100 Apple Career Podcasts in countries around the world. Thank you!
OTHER WAYS TO ENJOY THIS POST: