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“It’s almost like reading a resume, a quick 60-second scan. I think the same thing goes for some of these pitches. You need to be relevant, you need to be specific, you need to be personal in your approach and you need to show how this person is going to bring value to a conversation.’ – Maureen Carrig
If you’re looking to promote a new program or book, or if you’re a public relations professional who is looking to get the right media for your clients, taking the right approach to get that exposure is key. Today’s Finding Brave guest is a public relations expert who specializes in securing top-level press coverage that moves our business and work forward, which is why I’m so excited to be introducing her today and to having her share her wisdom and strategies with listeners.
Maureen Carrig is a media relations expert and principal of Carrig Communications. She started her own firm after more than 20 years working for some of the largest companies in travel, technology, recruiting and financial services. She specializes in executive communications and national media relations, helping her clients build awareness, grow their businesses and demonstrate their subject matter expertise.
In this episode, Maureen reveals how to not only make a good impression with reporters and media outlets, but the ways that we can build on that good impression to form lasting relationships, which is where true growth can come. What Maureen shares here is a reminder that it’s really not all about you, but rather the benefits that you can offer the reporter, listeners and viewers, to help them experience more success and reward in their lives and work.
Highlights from this Episode:
- The ways in which the press and media environment have changed in recent years, and what you need to understand about this shift [5:19]
- What happens when leaders and thought leaders act in service to members of the media and as a resource to others [6:05]
- The biggest mistakes people are making in trying to get media exposure for themselves or their clients [12:33]
- Why it’s so important to understand what the reporter or writer does, and doesn’t, focus on in their work before approaching him or her [14:51]
- What a solid pitch looks like and the key components it must have to be successful [16:08]
- How to give yourself an “angle” when pitching for media exposure [16:55]
- Maureen’s action steps and recommendations for starting a conversation with a reporter or thought leader [19:05]
- Why becoming an “overnight success” is a myth, and what you should be focusing on instead [23:14]
- What to do after you receive the exposure you were hoping for, plus best practices for creating a media relationship that lasts and keeps on giving [27:43]
- Maureen’s approach to the follow-up and what to do if things don’t go to plan [31:23]
For More Information:
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Other resources mentioned:
Fast Company Article Featuring Kathy, 6 Career Coaches Share The Best Career Advice They Ever Got
The Wall Street Journal Article, Employers Choose Bonuses Over Raises
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“Over the years, I found in supporting many executives to connect with great media coverage that when people come from a place of wanting to be of service and be a helpful resource, they really can’t go wrong.” [6:05]
“[Reporters] aren’t compensated for how much time they’ve spent answering email. They’re compensated for the great stories they put out and how they connect with readers and contribute to the conversation.” [13:28]
‘When I first started in this business it was a little tricky to get background and get information on reporters. You had to subscribe to the print editions and you had to read things when they hit the newsstands. Now it’s a completely different ballgame, and there’s really no excuse to not be prepared when you reach out to a specific media person.” [15:16]
“Whether it’s a Forbes hit, something in your daily newspaper or a daily newsletter, take it and then it’s up to you to promote that.” [25:06]
“I’m not just placing clients, I want to help continue these relationships.” [28:42]
“Sometimes it’s going to take awhile, but as long as we’re having those conversations and as long as we’re engaged, the door is open and something good is going to happen.” [34:44]
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