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“It’s not all about it necessarily being a white-collar or a blue-collar job, but if you can create the life that you wanted by doing what you want, you’re head and shoulders above 99% of the other people on this planet, Most people just live week to week, while feeling out of control all of the time.” – Ken Rusk 

I love to cover topics I feel aren’t discussed enough in our world, and this episode is a great example of this. Today’s Finding Brave guest reveals how blue-collar trades are a source of pride that can help you find your own version of happiness by pursuing your craft. The economy is in desperate need of skilled tradespeople, and those who are willing to work hard and apply themselves in a growth-oriented way can make a great deal of money on their own terms, pursuing their craft and developing their expertise while also enjoying a happy life in the process.

Ken Rusk spent his younger years digging ditches and working in construction, never going to college. Instead, he made goals, planned, and worked hard for thirty years. Now, Ken is a very successful entrepreneur with multiple businesses and revenue streams. 

He specializes in mentoring and has coached hundreds of young people in such areas as short, mid, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams, regardless of their educational background or past. Ken is also the author of the new book is Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life.

Ken believes that blue-collar work is the best kept financial secret of our time and explains how most of us let life happen to us instead of us happening to our lives. In fact, we are actually much more in control of our futures than many of us know or realize. 

Highlights from this Episode: 

  • What society currently doesn’t understand about blue-collar work and the freedom it can give, and the movement that led to the formation of these beliefs [3:20]

  • The amazing opportunities that exist right now for blue-collar workers [6:00]

  • The unconscious biases parents often hold that can influence their children’s career path choices, and why this should be addressed immediately [9:23]

  • Why we should be considering more than just the money when looking at a career being self-employed [11:05]

  • What Ken means when he says people should have a “kindergarten-level imagination” and a powerful exercise he does with his employees around this concept [17:44]

  • The amazing benefits doing this exercise has on not only the participants, but Ken’s own company as well [25:45]

  • What a young person, or someone transitioning out of careers, can do to test different avenues to pursue in blue-collar work [29:56]

  • Some things we can all do right now to start busting the myths around blue-collar work [32:31]

For More Information:

Resources Mentioned: 

Order my new book The Most Powerful You today!

In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK (avail January 1, 2021), click here.

If you enjoy the book, thank you in advance for leaving us a 5-star rating and positive review on Amazon!

Subscribe to Kathy’s weekly newsletter at for book updates, free offers and giveaways, free webinar training, and more. And to discover if you are experiencing any of the 7 damaging power gaps today, take Kathy’s Power Gap Survey and find out!

Other Resources Mentioned:

Kathy’s Power Gaps Survey & Support To Build Your LinkedIn Profile To Great Success

Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Her Video Training Course on Udemy

Ken’s Book, Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life & On Audible

Kathy’s Forbes Blog Post with Ken, Banishing Our Nation’s Blind Spot About Blue-Collar Economic Potential

Episode 105 with Bronnie Ware

Outliers: The Story of Success by Malcolm Gladwell

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“Now you’re seeing kids raised on iPads and cellphones, and they don’t build tree forts in the yard anymore because they build them on their little screens.” [4:06]

“I’ve always said it doesn’t really matter how you get to where you want your life to be, as long as you get there.” [7:11]

“I think one of the best things you can do is to think about the rest of your life, and then go backwards and become a kid again.” [20:04]

“In this day of age all you have to do is show up on time, have a firm handshake and a good smile, and do quality work. You’re not going to be held down.” [34:12]

Sponsor Highlight!  

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Kathy’s new book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss shares vital information on the 7 most damaging power gaps that 98% of professional women face and how to overcome them. Boost your power and confidence today!


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