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“The same problems are made in both internal communications and external communications. The problem is we don’t sufficiently value our own stories, our own messages, our own people and what they believe. Therefore we don’t think it is worthy of covering, and it absolutely is.” – Justin Brady
Communication is the #1 barrier that holds back any entity from greater exposure and success, and bad communication can absolutely interfere with your marketing, along with your employees’ productivity. To learn more, I’m so excited to speak with today’s Finding Brave guest, as he shares the ways that any individual or company, regardless of its size, can cultivate and amplify their stories in order to develop their brand.
Justin Brady is an expert at cultivating and amplifying the compelling stories of his emerging tech clients, reaching millions. He also hosts his podcast The Justin Brady Show that focuses on business and work cultures, and features the best communicators in the world that have found ways to out-smart and out-create their competitors.
This conversation with Justin is a fascinating study on what you should, and shouldn’t, do to connect your message to journalists and other brand conduits. Along with sharing how to amplify your own message, he gives first-hand tips and insider strategies for building your listening and empathy skills, which will be invaluable regardless of what career you are pursuing.
Highlights from this Episode:
- What Justin does to help companies, and why his focus is on assisting emerging technology companies [4:00]
- The biggest communication errors that he sees companies making right now [8:06]
- A simple game and strategy you can use to approach your marketing strategy that could pay dividends [12:00]
- Justin’s best tips for pitching yourself to others, and the importance of relevance in this process [15:09]
- How external and internal communications in a culture are really quite similar to each other [17:10]
- Some ways that management and a company’s executive team often suppress valuable ideas from their employees [19:30]
- What Justin has done to become a much better listener, and the reasons he knew that this needed to be done [22:40]
- The first steps to take if you want customers to find your business [28:58]
- What to know in order to stand out in the personal brand business [33:27]
- Why Justin feels “never give up” is bad advice to give and take [37:20]
For More Information:
COMING SOON from Finding Brave! Get free coaching help and advice on your most pressing career questions!
I’m thrilled to announce two new features of the podcast coming in the next several months designed to help subscribers move forward fast in their careers and professional lives! I’d love to invite you to contribute to Finding Brave in these two exciting ways:
#1: Submit your career question and get it answered LIVE!
Coming soon, you’ll be able to submit your most burning career question or challenge on our website for our new “Listener Question of the Month” edition of the podcast and have it answered live on the show. One question each month will be chosen from those we receive.
#2: Receive FREE, hands-on career coaching from Kathy on the podcast!
Soon, we’ll be opening up a new application process whereby subscribers will be invited to submit a description of their ONE biggest career challenge that they’d like career or leadership coaching help on. From these applications, our team will select one listener each month to come on the show and work with Kathy live.
Stay tuned for details and get the help you need to improve your career fast. And thank you so much in advance for contributing your ideas and questions to the show!
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Other Resources Mentioned:
Kathy’s Power Gaps Survey & Support To Build Your LinkedIn Profile To Great Success
Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment
Her Video Training Course on Udemy
Justin’s Podcast & Kathy’s Appearance on The Justin Brady Show
His Episode with Clifford Hudson
Justin’s Wall Street Journal Article, Some Companies Foster Creativity, Others Fake It
His Blog Post on When To Bail Water and When To Bail Out
Kathy’s Forbes Post, What You Should Never Compromise On While Building Your Career & How A 21-Year Old, Award-Winning Entrepreneur Is Taking On Mental Health Issues for GenZ and Millennials)
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“Every company does have some incredible stories to tell. They really do, but most don’t see it.” [7:30]
“Rather than trying to strangle someone and bring them to your side, bring them into an existing conversation that is already happening.” [13:48]
“People do know deep down inside what it feels like to be right, and what something should look like. The problem is there’s a breakdown in communication when they try to communicate that to you.” [25:36]
“Write things down, listen, ask follow-up questions and never, ever, ever be thinking about your next question.” [25:58]
“The problem is we have these internal skills, passions, desires and things that make us excited, but then we try to apply them to the real world somewhere.” [39:53]
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