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“Most people get stopped by fear, and fear leads you to believe that where you are right now is a safe place and going forward is a risk. The truth is, you’re always at risk when you’re standing still. It’s a risk of stagnating, but more importantly, a risk of missing out on your own destiny.” – Susie Carder
If you’re in business you know that profit is key, which is why I’m so excited to share this conversation on the podcast. Today’s Finding Brave guest is an expert at helping people generate revenue and maximize profit, and she is here to share how it is not hard to build a 7-figure business. In fact, she says that wealth is your birthright! There is a roadmap and system to achieve it though, and in this episode she reveals the steps to start you on the process of building and growing your own profitable business.
Susie Carder started out as a low paid hairdresser trying to support her 2 little girls. But working for someone else became a challenge (to say the least). So she decided to do whatever it took to create her own business. After much blood sweat and tears (mixed with cheap mascara) she went on to create, not one, but two $10 Million companies!
Susie’s core genius is the ability to simplify complicated issues by creating simple, proven systems that are guaranteed to create dramatic growth for any company. She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell.
Her newest book (number 10), Power Your Profits: How to Take Your Business from $10,000 to $10,000,000 is a bulletproof start-to-finish plan for taking your business from startup mode to multimillion!
As Susie reveals, during your entrepreneurial journey you must hold fear in one hand and courage in the other – and then jump. Along the way down miracles will happen in your business, and you will be on your way to becoming the most powerful you – while living your highest potential.
Highlights from this Episode:
- What’s really holding a lot of business owners back from achieving exponential growth [5:23]
- Susie’s own money story growing up, and the biggest lessons she’s learned about making money [7:35]
- The very first thing she does when working with a brand new client to help set the person on the path to profitability [11:34]
- Why more isn’t better better when it comes to the products and services that you offer [14:13]
- Why you need to determine your highest income-producing activity, and then the steps to take after knowing what it is [15:40]
- The best way to discover your calling, and what to focus on instead of money [22:04]
- A breakdown of Susie’s roadmap to achieve profitability, and how to start getting “from the struggle bus to the prosperity bus” [27:41]
- Why business owners resist selling, plus the other ways that fear is often keeping us from becoming our highest self [30:23]
For More Information:
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Other Resources Mentioned:
Kathy’s Power Gaps Survey & Support To Build Your LinkedIn Profile To Great Success
Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment
Kathy’s Video Training Course on Udemy
Susie’s Latest Book, Power Your Profits: How to Take Your Business from $10,000 to $10,000,000 (With Bonuses) & Her Other Works
LivePlan & Business Power Tools
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“The reality is you have a really expensive hobby if you’re doing what you love, your passion, but you’re not making the money that you need to make.” [5:42]
“I like to take the complicated things and simplify them so we can really wrap our mind around it. How many qualified leads do we need to get to close a sale?” [12:37]
“You do want to have multiple income streams, but you want to look at the highest income-producing activity to start with.” [14:38]
“I want you to stop selling your programs and services, and start selling the result.” [16:52]
“You’ve got to really love what you do. The thing I find is people’s self-worth doesn’t match what their goals are. So your net worth will only go as high as your self-worth.” [17:40]
“The more access they have to you, the more intimacy they have with you, the higher the price point should be.” [33:08]
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