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“It’s relationships, right? How do we build relationships with prospective employees, with the media, with our prospective business owners? A lot of it starts with understanding your narrative, and the story you’re telling.” – Shama Hyder

In today’s business world, your reputation precedes you, and 60% of B2B (business to business) prospects have already made a decision before they reach out to your company. If you are applying for a job, your employer has already formed an impression based on your resume and your social profiles, so the question is how do you put your best foot forward? Today’s Finding Brave guest is a true expert in marketing and someone who truly understands the importance of building relationships, which is what she shares with us today. 

Shama Hyder has built her business from a scrappy startup to an industry-leading agency, distinguished herself as an international marketing luminary, delivered keynotes to packed houses in more than 20 countries, and written a couple of bestselling books while she was at it. But it’s her nose for innovation that makes her the figure that CMOs seek out in droves to build their brand’s reputation, increase their market share, and deliver bottom-line results. 

As the acclaimed author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, Shama has supported the growth of many of the most recognized brands.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers. 

LinkedIn has named Shama as one of their “Top Voices” in Marketing & Social Media for four years running. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media,” and most recently, she was honored with the “Global Empowerment award for Marketing and Technology” by Anokhi Media.

In this episode, Shama reveals how every business problem is at its core a relationship problem, and how to address that problem. Brands will matter more than ever in 2020 and beyond, and it’s only by building effective relationships that companies will truly succeed. 

Highlights from this Episode:

  • The key factors that allowed Shama to make such a big impact on the world at such a young age [6:48]

  • The story behind her first book and why she wanted to write it to bring it to the masses [9:33]

  • What gave Shama the confidence at age 22 to pursue her dreams and the invaluable lessons she was taught by her parents [11:36]

  • Why she says that she’s always been “an editor” and the reasons that she doesn’t chase perfection [15:33]

  • The three groups of people that Shama is dedicated to serving, and the one big question she asks herself before creating anything new [16:23]

  • Where brands are going wrong today, plus what the focus on getting attention is really costing us [22:18]

  • The ways in which B2B relationships differ from those in B2C [24:17]

  • Shama’s “BOD” framework and how it can be applied to any business [26:23]

  • Why differentiation is so powerful, but almost everyone struggles with it [30:09]

  • How a company can begin to fix perceptions in the marketplace, and as a result, the relationships they have with others [31:39]

For More Information:

Resources Mentioned: 

Shama’s Books, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue & Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

Download Her Free B2B Manifesto & Read Client Case Studies

Shama’s Appearance on The Best Work/Best Life Podcast

Sign Up For Take 5 with Shama


Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W.Chan Kim & Renee Mauborgne

For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at for updates, free giveaways, contests, and more, coming in Spring 2020. And to discover if you are experiencing any of the 7 damaging power gaps today, take Kathy’s Power Gap Survey and find out!      

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“I never deny the importance of being in the right place at the right time, because it’s absolutely fundamental.” [6:53]

“The gift I think our parents gave my sister and I, which I hope that I can pass on to my son, is that they valued our happiness over anything.” [12:22]

“I’ve always been an editor, and I 100% believe in being one, so I’m not a perfectionist.” [15:33]

“There’s so much I think you learn by watching your parents and how they live their lives.” [21:23]

“When you are selling to another business, it’s not about the attention. It’s much more about aligning with their goals, and much more about building that relationship.” [23:42]

“It’s not the best that gets the business, it’s the one that’s perceived as the best, and those are two different things.” [27:53]

“If you’re not constantly reinventing yourself, your company or your brand, you’re getting left behind.” [30:43]

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I’m thrilled that is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book!

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Sponsor Highlight!  

I’m thrilled to share that is a sponsor of Finding Brave! Take advantage of their great special offer of one FREE book of your choice with a 30-day FREE membership trial! And feel free to keep the book even if you cancel the membership. Click here to sign up for your free book!


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Kathy’s new book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss shares vital information on the 7 most damaging power gaps that 98% of professional women face and how to overcome them. Boost your power and confidence today!


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