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“It all goes back to empathy. Know who you’re talking to, know how they process information, and really think through what you’re asking of them and how they’re going to feel about it.” – Nancy Duarte
What if you sliced data and found a huge problem or opportunity? Data did its job, but now it needs a storyteller. How insights are communicated could reverse or increase the trajectory of data, and the actions you ask others to take today changes your future data. In this episode our Finding Brave guest shares how getting others to move forward with those actions only happens when someone communicates well.
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, and on CNN and beyond. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture, and has created more than a quarter of a million presentations.
As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications and is also a Harvard Business Review contributor. She’s written six best-selling books and four have won awards. Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several prestigious awards for communications, entrepreneurship, and her success as a female executive. She has been a speaker at a number of Fortune 500 companies, and counts many more among her firm’s clientele. Nancy has spoken at numerous conferences and her TEDx talk has had over two million views.
As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.
Highlights from this Episode:
- What really motivated Nancy to start working with data, and how it all contributed to the creation of her latest book [3:25]
- Why all of her work has a thread of empathy going through it [7:31]
- What executives are measuring today and why we need to remember these things when communicating with them [10:02]
- How Nancy defines the “data point of view” and the ways that each of us can begin to craft one [17:22]
- The role of collaboration and what we need to start doing more effectively with colleagues [22:11]
- Whether or not Nancy believes that great orators are born that way and a gap that’s existing in the leaders of today [24:31]
- Three practical ways we can make data “stick” [25:17]
- How data can be easily accessed, and Nancy’s best practices for presenting it to others [28:19]
- The biggest mistakes people make with data [31:09]
For More Information:
Nancy’s Latest Book, DataStory: Explain Data and Inspire Action Through Story & Her Other Works
Her TED Talk, The Secret Structure of Great Talks
Kathy’s Forbes.com interview with Nancy, Nancy Duarte Shares How To Design Your Content So It Resonates With, And Rivets, Your Audience
For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020. And to discover if you are experiencing any of the 7 damaging power gaps today, take Kathy’s Power Gap Survey and find out!
Kathy’s First Book, Breakdown, Breakthrough: The Professional Woman’s Guide to Claiming a Life of Passion, Power and Purpose
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“I think data has quickly become a whole other language. It is a number-based language, and we have all this data, but if you can’t communicate your findings, you might as well not be collecting the data.” [3:37]
“A lot of people aren’t comfortable forming a data point of view, so a point of view about data would be when you take the time to articulate the action.” [17:32]
“If you take some of the creative nuance out of it, there’s an actual formula that can craft for you an executive summary around your data of which the point of view is a part of.” [18:31]
“Instead of throwing all the data up there at once, you can actually get a gasp, or a physical and emotional reaction to the data.” [26:59]
“Everything you build in your talk should feed into that transformation of the audience.” [32:28]
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