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“If you have done something and if you have something unique that you can do, then you deserve to help other people do that. If you haven’t done it, what’s the damn point? You’re just lying to people.” – Jeremy Ryan Slate
At the age of 19, today’s Finding Brave guest had a near death experience as a routine surgery led him to receive last rites from a priest. He recovered and graduated with his masters degree into one of the worst job markets in history. He ended up working 16 hour days painting houses and managing a gym. When he landed his “dream job” as a teacher, he quickly realized it was not what he wanted to be doing with his life. That’s when his incredible entrepreneurial journey began, and in this episode he offers the steps and skills that successful entrepreneurs, business people and artists can apply to create life on their own terms.
Jeremy Ryan Slate is the founder of the Create Your Own Life Podcast, a show to help people create life on their own terms at a world-class level. He studied literature at Oxford University, and is a former champion powerlifter turned new media entrepreneur. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand Media to help entrepreneurs hone their message and impact thousands with the power of storytelling.
Not only is Jeremy’s personal story uplifting, but he provides so many tactical strategies that have helped him and his clients build recognized authority in their own niches. Jeremy’s strategies prove that it pays off to start small and form a solid foundation first in your business, and I’m sure that every listener can take so much value from the content he shares today.
Highlights from this Episode:
- The shifts in perspective that Jeremy made after his own near death experience [6:38]
- How most entrepreneurs today are confusing public relations and marketing, and where positioning comes into play for growing a brand and business [9:10]
- An example of how Jeremy strengthened his own authority in a big way, and why he recommends others use a similar strategy [11:35]
- How to know when to give more to your audience, without expecting an ROI [15:28]
- Why Jeremy isn’t a huge believer in using paid advertising, especially on Facebook, and what he prefers to do instead [17:50]
- How promoting on LinkedIn has changed, and what’s working best for him right now on that platform [19:50]
- The changes in positioning that Jeremy made a year ago which has made all the difference, including how he now creates content [22:57]
- The top three elements they have their clients focus on when attempting to get onto podcasts as guests, and why this methodology works so well [24:16]
- How to get noticed on a budget and really stand out using his “Small Pond Strategy” [29:49]
- The most common mistakes he is seeing people make on their websites, plus what not to do when pitching someone [34:50]
For More Information:
https://www.jeremyryanslate.com/
https://www.facebook.com/jeremy.slate
https://twitter.com/jeremyryanslate
https://www.instagram.com/jeremyryanslate/
https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/
Resources Mentioned:
Jeremy’s Free White Paper, The 7 Reasons No One Knows You
His Create Your Own Life Podcast & Media Page
105: Top 5 Regrets of the Dying and What We Need To Learn From Them, with Bronnie Ware
Kathy’s First Book, Breakdown, Breakthrough: The Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose
Kathy’s Post, 10 Core Questions That Will Tell You If You’re Ready To Become A Thought Leader
How to Write a Press Release (HubSpot Article)
107: DataStory: How To Explain Data and Inspire Action Through Story, with Nancy Duarte
For more about Kathy’s upcoming book The Most Powerful You: 7 Bravery-Boosting Paths To Career Bliss, sign up for her weekly newsletter at https://kathycaprino.com for updates, free giveaways, contests, and more, coming in Spring 2020. And to discover if you are experiencing any of the 7 damaging power gaps today, take Kathy’s Power Gap Survey and find out!
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QUOTES:
“Most business owners don’t understand public relations, and they have a massive confusion between PR and marketing.” [9:11]
“If you talk about your own experience, people see that you’ve made the change and you’ve made the transformation.” [23:20]
“We can’t promote something that is not different. We can’t promote something that is the same as everything else. So first and foremost you have to know who your people are, and we can help you niche down more if you need to figure that out, but how are you different? Differentiation is so important.” [24:00]
“It’s a good idea to think big, but a lot of people think too big out of the gate and they skip their power base.” [29:55]
“The more you know yourself and your own message, and you get your own story and how you deliver it down, the better it is.” [33:35]
“You want to deliver to your people what they need, but you need to be sure enough about your content that you can do that.” [33:57]
“People that are important don’t talk about themselves, other people talk about them.” [36:13]
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