Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts!
“People give up too quickly. They start a campaign and do SEO or paid ads, and if it doesn’t work out in the first month or two, or even three months, they stop. Again, you need to do something consistently for at least 6 months to a year in marketing online, and it gets better over time when you can fine tune it.” – Neil Patel
As an entrepreneur or owner of a business of any size, driving more traffic, sales, and leads is of the utmost importance. These are areas that I am always keen to learn more about, and today’s Finding Brave expert guest is just the person to teach us effective ways to build a brand, maximize exposure, and gain recognition for the products and services that we sell.
Digital marketing executive Neil Patel is the CMO of NP Digital, a marketing agency serving start-ups, small businesses and publicly traded companies. A New York Times bestselling author, Neil was named a top influencer on the web by The Wall Street Journal. Forbes has shared that he is one of the top 10 marketers, and Entrepreneur Magazine has shared that has created one of the 100 most brilliant companies.
Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
It is refreshing to hear someone with Neil’s know-how and experience reveal straight-talking, real-life strategies for how to grow our business success today. I hope you’ll try the helpful strategies he shares, and as always, let us know how they work for you!
Highlights from this Episode:
- The ways that digital marketing has changed over the past 5 years, and the key things small business owners need to understand about it right now [4:57]
- A basic overview of Search Engine Optimization (SEO) and the benefits that it offers business owners [6:25]
- What has to happen in order for you to rank high in Google searches [7:43]
- What to do if you’re still getting traffic on a topic that you are no longer focusing on [11:16]
- The first steps to take to start building a powerful brand that stands out from your competition [12:48]
- Neil’s advice for getting press and recognition for your brand and business [14:29]
- Why he is such a proponent of repurposing your content to distribute on multiple platforms [17:09]
- Neil’s take on the importance of engaging with your followers on social media [17:53]
- The way to vet an agency offering paid advertising services, plus what makes a great ad campaign [19:19]
- How long he feels it will take to get traction online for your business [20:45]
- The 3 biggest errors that Neil sees business owners making [23:57]
- What to consider if you are looking to outsource some of the tasks involved in the marketing process [27:16]
- How he was named a top 100 entrepreneur under the age of 30 by President Obama, and what you can do to be considered for the various top awards that exist [28:14]
- Neil’s top 3 tools for driving more traffic, sales, and leads [30:51]
For More Information:
FREE WEBINAR MARCH 1st, 2022
UPLEVEL YOUR COACHING BUSINESS THIS YEAR
If you are a coach or you’re running a coaching practice or business, I’m excited to share that I’m offering a FREE 90-minute webinar training March 1st at Noon EST on Uplevel Your Coaching Business This Year: Key Steps To Building More Success, Impact and Recognition As A Coach
In this training I’ll be sharing my top, hard-earned lessons and strategies from 16 years of running my own coaching business, on how to make a bigger impact with your clients, and grow your success this year.
I’ll share straight, no-nonsense talk about what I’ve experienced and seen are:
- The 7 worst blunders coaches make and how to avoid them
- The most damaging myths coaches are taught about how to be successful that are dead wrong
- And the critical steps coaches need to take to build more financial and emotional reward in their work today.
I hope you’ll check it out at https://kathycaprino.com/uplevel2022. I’m confident it will be eye-opening and instrumental for you. I’m looking forward to seeing you there!
Join Kathy’s new monthly newsletter Your Path To Career Bliss for an in-depth exploration each month of key career, leadership or personal growth topics that are critical to understand well and master if you wish to build a happier, more successful and rewarding career or business. These are the topics and issues that are the most sought-after by Kathy’s readers, clients, course members and thousands of professionals she hears from globally each year.
February’s issue shares vitally important information if you want to succeed at a higher level in your work and career. This issue covers the topic “Is Your Communication Style Hurting You? How to Tell and Change It.” There are two affordable tiers of the program to choose from, depending on the level of hands-on help you want.
I hope you’ll register now and get this issue delivered right to your inbox! The first issue of your subscription is FREE and you can cancel at any time. CLICK HERE to learn more and claim your FREE issue today.
Thank you and I can’t wait to help you on Your Path To Career Bliss.
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Order Kathy’s book The Most Powerful You today!
If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible.
Submit your audio “Ask Kathy” questions here: https://findingbrave.org/ask-kathy
Other resources mentioned:
Neil’s Ubersuggest Tool
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I’m thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today!
QUOTES FROM TODAY’S SHOW:
“If you want to build a business and do well, you can’t just leverage SEO or paid advertising, you’ve got to leverage all forms of marketing. Go omnichannel, because it’s the only way to do well in the long run.” [5:57]
“To build a brand, give a ton of value, and don’t ask for anything in exchange.” [13:22]
“Nike is not Nike for no reason. If their shoes sucked and they’re uncomfortable [to wear], then no one would really care to wear them. If your product or service isn’t good or high in quality, your brand is not going to be as good.” [14:13]
“They’re called social networks because you’re supposed to engage [with followers]. So I think if you don’t want to engage, you’re only going to get so far.” [17:53]
“If you write content and you don’t push it, no one will see. So, make sure you just push it out to all the social platforms and share it.” [24:03]
“Search engines and a lot of platforms like sites that specialize. You want to show that you’re an expert in a niche, so just conquer one niche first before you expand into too many others.” [24:38]
“It’s a lot of work. If you aren’t willing to do the work, or pay people to do the work, then you’re not going to succeed because other people are.” [27:16]
Watch video versions of my interviews on Finding Brave!
Don’t forget – you can experience each Finding Brave interview episode in both audio and video formats! Check out new and recent episodes on my Youtube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!
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IS YOUR ORGANIZATION COMMITTED TO DIVERSITY, EQUITY AND INCLUSION AND SUPPORTING PROFESSIONAL WOMEN AND OTHER UNDERREPRESENTED GROUPS TO SUCCEED AND THRIVE IN YOUR WORKPLACE?
IF SO, PLEASE ASK YOUR LEADERS TO SPONSOR THE MOST POWERFUL YOU COURSE/TRAINING FOR EMERGING FEMALE LEADERS IN YOUR WORKFORCE TODAY!
Is your organization committed to supporting the growth and success of women and other underrepresented groups in your workforce? If so, do they offer opportunities for powerful hands-on career growth and leadership training that addresses the real-world challenges that these groups face in the workplace and in their careers that are often different from what men typically face?
I’m so thrilled that recently, a division of the United Nations recently sponsored several memberships to The Most Powerful You course for their staff members and what a powerfully supportive move that is, to bring real-world effective career and leadership training to professionals in their work cultures, to help them thrive and succeed and the highest level possible in their work and projects.
Coaching so many professionals and leaders as I do each year, I see that leadership and career growth training programs today are so often NOT effective because they simply don’t go deep enough to address what really holds us back from thriving, believing in ourselves, recognizing our talents and abilities, communicating effectively, asking for what we need, saying “STOP!” to mistreatment, building a great support community, and making the true impact we long to.
I’d like to make this request of you today:
Please take a look at what I’m teaching in The Most Powerful You course, which is the digital companion course to my book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss, now being translated into Chinese, Arabic and Polish, and designated a top leadership book by the Leader to Leader journal and among the TOP 5 books for productivity, innovation, confidence-building, addressing stress and burnout, helping new grads make a “dent in the Universe” and more by The Next Big Idea Club.
If you feel that this content — about 7 most damaging power gaps that prevent 98% of women and 90% of men from reaching their highest potential and most thrilling and rewarding goals and how to close those gaps for good — would be helpful for you personally and for the people at your organization, I hope you’ll ask your leaders, supervisors, HR leaders, DEI managers and Learning & Development staff and ERGs to sponsor memberships of this course for you and other staff, so you can all thrive at the highest level in your roles and organizations.
And as always, please feel free to join the course directly!
Thank you so much and here’s to becoming The Most Powerful You!