Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts!

“Feeling connection is the same whether I’m in front of an audience with a guitar, or behind a desk talking to someone about what they’ve done the last 40 years. As a corporate executive, you have to connect with people and then pick up that thread and pass it along to someone else.” – Tony Vlahos

As we have just celebrated the holidays and are beginning another chapter in a brand new year, once again I’ll be sharing my “Holiday Picks” selections, featuring some of the top Finding Brave episodes that have previously aired, to help you have even more bravery and motivation to pursue your most exciting goals in 2022.

Today we look back on a powerful episode from October 2019, where our guest revealed how your personal story and the difference that you can make with it is something that can set you apart from others. He also shared the way that storytelling your career can be your secret competitive advantage, and how stand-out brands and the compelling stories those brands communicate are deeply connected to each other. And he reveals the components of a riveting story that you can use to craft your story and growing your own brand today. 

Tony Vlahos is the Chief Storyteller and Head of Brand and Partnerships (aka CMO) of ExecuNet, one of the most trusted brands in senior-level executive job search and a premier destination for high performers who want to stay on top of their game in the world of work, as leaders, and as a matter of wellbeing. 

Since Tony joined the company in 2007, membership has grown exponentially, through meaningful marketing stories that capture attention, entertain, enlighten, and persuade all in the course of just a few minutes. The past several years the ExecuNet brand has also come to be known as the Storytelling Capital for Individual Executives seeking compelling ways to set themselves apart in the corporate world and achieve greater results in their careers and in business.

The impactful strategies that Tony presents here will change how you talk about yourself, and allow you to more fully embrace and value all of who you are, which will be the quickest path to your ultimate success. 

Highlights from this Episode:

  • What role having a creative soul has played in Tony’s career [4:30]
  • What is storytelling as it relates to having a brand, and the ways that he and the team at ExecuNet help each of their clients do this [5:15]
  • The essential components that make up a story, including what Tony means when he says “a story needs soul” [5:58]
  • What he feels is getting in the way for men to tell a powerful, riveting story about themselves [10:50]
  • Why it’s so tough to craft a story on your own, and how you can connect with others to help you in this process [18:25]
  • What not to do when telling your story and the common mistakes Tony is seeing people making with theirs [27:29]
  • Why it’s dangerous to make assumptions about what others know about you and your brand, just from reading your resume or LinkedIn profile [29:35]
  • The formula for building an effective LinkedIn profile that truly conveys your story and brand, and what Tony means when he says  that “positioning is about sacrifices” [30:34]

For More Information: 

Resources Mentioned:

NEW!: Kathy’s new digital newsletter subscription program “Your Path To Career Bliss”

Join Kathy’s new monthly newsletter Your Path To Career Bliss for an in-depth exploration each month of one key career, leadership or personal growth topic that is essential to understand and master if you wish to build a happier, more successful and rewarding career or business. These are the topics that are the most sought-after by Kathy’s readers, clients, course members and thousands of professionals she hears from globally each year.

January’s issue is a perfect companion to today’s episode, as it covers The Top Ten Things People Want Most But Struggle To Get (and How To Get What You Want). There are two affordable tiers of the program to choose from, depending on the level of hands-on help you want.

I hope you’ll join me now in this program and get this issue delivered right to your inbox! The first issue of your subscription is FREE and you can cancel at any time. CLICK HERE to learn more and claim your FREE issue today.

Thank you and I can’t wait to help you on Your Path To Career Bliss.

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Order Kathy’s book The Most Powerful You today! 

In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.

If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. 

Submit your audio “Ask Kathy” questions here:

Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources

Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz


Other resources mentioned:

Episode 60: How to Crack the Funding Code for Your Startup, with Judy Robinett

Kathy on Network of Executive Women Leadership Summit

Kathy’s LinkedIn Webinar, Polish Your LinkedIn Profile For Success  

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“I completely agree that you can’t tell a great story without a lot of soul.” [4:31]

“What’s your leadership story? How are you telling people about who you are and the difference you can make for them?” [6:30]

“The vulnerability of the human can make all the difference in the difference that you want to make.” [9:43]

“Having that shared experience between the storyteller and the listener is critical, otherwise you’re just telling it to yourself.” [10:53]

“Embrace it. Don’t be afraid to say that you did what you did. The best stories are credible, and if you really did it, there’s a way to deliver that message.” [27:39]

“They’ll hire you because they like you and they believe you can do the job, but you have to show up and be you on purpose. If you’re not doing that, they’re going to hire someone else.” [34:13]


Watch video versions of my interviews on Finding Brave! 

Don’t forget – you can experience each Finding Brave interview episode in both audio and video formats! Check out new and recent episodes on my Youtube channel at And please leave us a comment and a thumbs up if you like the show! 

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Is your organization committed to supporting the growth and success of both women and men in your workforce? If so, do they offer opportunities for powerful hands-on career growth and leadership training that addresses the real-world challenges that professional women face in the workplace and in their careers that are often different from what men typically face?

I’m so thrilled that recently, a division of the United Nations recently sponsored several memberships to The Most Powerful You course for their staff members and what a powerfully supportive move that is, to bring real-world effective career and leadership training to professionals in their work cultures, to help them thrive and succeed and the highest level possible in their work and projects.

Coaching so many professionals and leaders as I do each year, I see that leadership and career growth training programs today are so often NOT effective because they simply don’t go deep enough to address what really holds us back from thriving, believing in ourselves, recognizing our talents and abilities, communicating effectively, asking for what we need, saying “STOP!” to mistreatment, building a great support community, and making the true impact we long to.

I’d like to make this request of you today: 

Please take a look at what I’m teaching in The Most Powerful You course, which is the digital companion course to my book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss, now translated into Chinese and Arabic and designated a top leadership book by the Leader to Leader Journal and among the TOP 5 books for productivity, confidence-building, addressing stress and burnout, helping new grads make a “dent in the Universe” and more by The Next Big Idea Club

If you feel that this content — about 7 most damaging power gaps that prevent 98% of women and 90% of men from reaching their highest potential and most rewarding goals and how to close those gaps for good — would be helpful for you personally and for the people at your organization, I hope you’ll ask your leaders, supervisors, HR leaders, DEI managers and Learning & Development staff to sponsor memberships of this course for you and other staff, so you can all thrive at the highest level in your roles and organizations.

And as always, please feel free to join the course directly

Thank you so much and here’s to becoming The Most Powerful You! 



Kathy’s new book The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss shares vital information on the 7 most damaging power gaps that 98% of professional women face and how to overcome them. Boost your power and confidence today!


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